Acclaimed filmmaker Spike Jonze premiered his latest work — I’m Here, a 30-minute short film — yesterday at the Sundance Film Festival as part of the first-ever Opening Night’s Shorts Program at the festival. The film is a collaboration with ABSOLUT VODKA. ABSOLUT has always stood out in the marketplace as a groundbreaking company that has been supporting artists for decades. Previous collaborations include those with Andy Warhol, Keith Haring and Helmut Newton.

Canadian artists Ben Tour, Graeme Berglund and Kale Friesen created a nice set of sculptures dedicated to the Absolut Vancouver bottle release. The huge and terrific pieces are exposed at busy Vancouver’s places: Burrard Skytrain Station, Commercial Drive and Waterfront. The aim of the project is to show the consumers the tight bond between the brand and modern art.

The Absolut Rock Edition, first introduced in Germany this September, has finally came to Brasil. On 5 November Pernod Ricard Brasil organized the gorgeous launch party in Sao Paolo featuring the main guest of event — the American musician Marky Ramone, the frontman of the legendary Ramone band, considered the first punk rock group in US.