ABSOLUT Vodka is expanding its collection of the city-themed bottles with ABSOLUT México. The design of the limited-edition bottle pays homage to the country’s rich artistic heritage, which is reflected through vibrant images inspired by the visual aesthetics of the Mexican culture. For the project, the vodka brand tapped Jeronimo Lopez Ramirez aka Dr. Lakra, a celebrated contemporary artist and tattooist, who infuses traditional Mexican art with the elements of modern youth culture.
ABSOLUT has released a new limited edition, designed as a tribute to denim and travel. The bottle has got a deep blue jeans skin, developed by the Brooklyn-based denim guru and street fashion designer Loren Cronk. To highlight the “voyager” nature of the new bottle, ABSOLUT Denim launched in travel retail.
ABSOLUT VODKA goes crowdsourcing—the legendary brand is encouraging U.S. residents to develop the new design for ABSOLUT Chicago, the latest limited-edition bottle in the city series. For the new initiative, the brand has collaborated with the online design community Threadless, which is hosting the competition on its platform. The winner of the art contest will get his or her design featured on the legendary bottle and will walk away with $10,000 and a trip to the ABSOLUT Chicago launch party.
ABSOLUT Vodka launches a new limited-edition bottle, originating from the brand’s previous project, ABSOLUT BLANK, which was launched back in 2011 and engaged celebrated artists from across the globe. It’s always better to start with a clean sheet—or a blank bottle,—so the new urban flower-inspired ABSOLUT VODKA BLANK EDITION by Dave Kinsey had a really good platform to grow on. In the new bottle print, the contemporary artist and designer explored the connection between emotional and environmental in his well-recognized “mural paintings” style.
The family of ABSOLUT flavoured vodkas is joined by a new product, ABSOLUT HIBISKUS, which hits the U.S. market this month. The new variety, which has become the first-ever floral-flavoured vodka in the brand’s portfolio, opens up new horizons for both creative mixologists and sophisticated consumers with its bold and intense taste.
Walls of buildings in the city area can be perfect canvas for modern artwork—brands such as Stella Artois and Converse have already proved it with their large-scale projects. Smirnoff also joins the army of urban art wizards by unveiling a series of “painted by light” urban murals on buildings of São Paulo, Brazil. For the project developed by Wieden + Kennedy, the brand invited graffiti artists from Acidum Group to create their stunning artwork with blacklight-activated paint, which glows only at night.