One of the world’s most creative vodka brands, ABSOLUT, has launched a new limited edition flavour exclusively for travel retail — ABSOLUT EXPOSURE, presented in a bottle and gift package with an innovative and groundbreaking technique of using photography in bottle printing.

Visionary Swedish director, photographer and artist Johan Renck has photographed actress and supermodel Lydia Hearst guised in a number of different ”personas”. Three of these characters — called Carter, Trojan and Dimitty — were selected to illustrate the multifaceted nature of every bottle.

ABSOLUT EXPOSURE will be launched throughout the global travel retail market in January 2013, supported by a powerful and innovative marketing campaign in all available media, including unique in-store brand installations.

In 2012 the brand has released a number of limited edition bottles and flavours, such as ABSOLUT London, ABSOLUT Blank, ABSOLUT Istanbul, and the latest creation — ABSOLUT Unique series.

Photo: New ABSOLUT EXPOSURE limited edition falvour