‘Catch them young’ is thought to be the secret motto of all companies and brands, but as their activity proves, they are not only establishing strong ties with younger consumers from early years of their life to make them used to buying a particular product, but also support their creativity, encourage to develop eco-friendly attitude and start making contributions to the world though participating in a range of social projects devised or supported by brands. Today, we at Popsop are delving into answering the question of what marketing efforts attract representatives of Generation Z (born 1991-2002) and to some extend Generation Y (born 1981-1990).

The Second Annual International e-Waste Design Competition has been announced. This year the event initiators call for those who care about the future of our planet, to present their designer solutions on reducing the e-waste—total amount of used computers, laptops, mobile phones and printers that grows each year as people buy new models and get rid of the outdated ones.

On February 21st, Walmart is launching a new line of cosmetic products for 8-12-year-olds, which gave rise to a passionate debate on the Internet. Geo Girl trade mark is owned by California-based beauty products manufacturer Pacific World Corporation and will soon replace the products from Mary-Kate and Ashley, which have been experiencing loss of popularity among Walmart shoppers recently.

According to the manufacturer, all the products of the range are produced using only natural components such as white willow bark, chamomile, lavender, calendula as well as antioxiodants.

Working with the Natural Resources Defense Council, Walmart and H&M committed to working with their Chinese textile suppliers to reduce water, energy, and chemical use in their supply chains. Walmart announced its work with NRDC’s Clean by Design project at the 2010 Annual Meeting of the Clinton Global Initiative, helping strategically selected mills adopt Clean by Design practices. H&M initiated a similar agreement with NRDC September 13.