Walmart, which has recently encouraged its consumers to bring their own products on shelf, has unveiled the new label that will inform shoppers on which products are good for their health. The supermarket giant has introduced the ‘Great For You’ icon in Washington, D.C. today, on February 7, as part of the company’s healthier food initiative—the new label will first get featured on select Walmart Great Value and Marketside items, fruits and vegetables, both fresh and packaged, at Walmart U.S. stores this spring.

Modern supermarkets seem to have just everything you may want, but still there’s a plethora of newly invented goods, which are not sold there—yet. Walmart is giving its consumers a truly one-of-a-kind opportunity to sell their own products in select retailer’s stores across the USA and through The ‘Get on the Shelf’ competition, headed by @WalmartLabs, the company’s digital technology division, will be rolling out until February 22—entrants are invited to introduce their own inventions (they should to relate to one of the Walmart categories, ranging from apparel, electronics, toys and more) in their videos.