Identica has been appointed by Bacardi Russia to relaunch premium Scotch whisky brand Dewar’s for the Russian market. The relaunch includes new packaging for its White Label, 12yrs and 18yrs products, aimed at increasing brand awareness and making them more distinctive for international consumers whilst retaining the brand’s Scottish heritage.
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To commemorate the 75th anniversary of the repeal of prohibition and the 70th anniversary of the reopening of the distillery, the whiskey brand Jack Daniel’s has launched an auction, where any person of drinking age can make a bid and get limited edition Jack Daniel’s memorabilia. The auction is arranged at the www.jackdanielsauction.co.za, and you can make your bid with Daniel’s Dollars.
Jameson whisky continues its cinema campaign with the launch of another contest for amateurs. The alcohol brand is encouraging people who believe in their scriptwriting abilities to submit a 200-word synopsis of their 3-minute film idea on the website. The submission period runs from October 19, 2009 through March 28, 2010.