Despite all the negative predictions, people in Russia still think that winter holidays should be celebrated in full. The blended whiskey Grant’s has made a New Year’s survey, questioning Moscow and St. Petersburg residents about their plans for holidays.
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The Macallan is encouraging its consumers to play golf and enjoy the premium-class malt whisky at the same time. The company is arranging a 4-ball at Craigielaw Golf Club. To become the participant of the competition you should follow @The_Macallan on Twitter and using only 140 characters or less tell why you prefer #golfandmalt and what it gives to you.
In October Diageo’s Johnnie Walker, a famous alcohol brand, launched an unusual branding campaign in the Russian Internet. The projects was aimed at making the brand yet more recognizable in the high-quality whisky line and draw more customers from the premium sector. AdWatch/Isobar and Vizeum agencies were commissioned to create the winning concept.