From the tiniest to the biggest. Nokia, which last year presented an awesome stop-motion set ‘Dot,’ the world’s smallest character animation, recently has released a new story dubbed ‘Gulp,’ the world’s largest stop-motion animation video. Both of the spots were filmed with N8 phones with 12-megapixel cameras to prove that these mobile devices are just perfect for creating artwork, not just communicating with people on one’s contact list.
Wieden+Kennedy
Last week, Old Spice launched a spinoff of its hilarious ‘Be Like a Man, Man’ campaign, introducing a new spokeshunk, 50-something Fabio, who came to replace the hilarious Old Spice Guy, Isaiah Mustafa for a short period, while he is busy in Hollywood. Procter& Gamble stated that the previous, much-loved character will return, but the audience didn’t expect that it’ll happen so soon (yet, he was battling with the newcomer online on Twitter since the launch of the new phase).
Old Spice has introduced a new protagonist of in a series of ads to promote deodorants with scents of exotic places. Isaiah Mustafa, who got featured in the brand’s extremely popular campaign last year and appeared in ads promoting the resort-inspired line earlier this year, has stepped off the scene to give more space to a new (old) guy, bodice-ripper Fabio Lanzoni (or just Fabio), who has starred in a set of tongue-in-cheek 30-second commercials, promoting the product. Is the new ‘hunk’ a new ‘man your man could smell like?’ Please, no.
Levi’s has been always committed to celebrating pioneer spirit and empowering youth to create a better world (the recent activities of the brand are revolving around water conservation and creativity) and with its groundbreaking technologies including the Water<Less one, has become an icon of progress, improvement and driving positive change. Last year, Levi’s launched its ‘Ready to Work’ campaign in the U.S. as part of its ‘Go Forth’ platform revealed in 2009, and now the brand announces the launch of its first-ever global creative platform under the same title with the ‘Now is our time’ tagline—the new marketing effort is designed to reach consumers in 24 countries via a plethora of media including TV, cinema, print, digital and outdoor in the coming months.
On June 23, Nike re-opened its major 1948 store in Shoreditch. In the summer of 2008, Nike launched 1948 in an abandoned East London railway arch. Part retail space, part creative playground, 1948 ‘was about the constantly shifting space between art and athleticism,’ as explained in on the store’s web site. The space has undergone an extensive re-design in preparation for the Olympic and Paralympic Games in 2012.
Heineken, which has scored big with its awesome ‘Open Your World’ campaign by Wieden+Kennedy Amsterdam, pulls the essence of this promotion for the new advertising project for Heineken Light, the product sold exclusively on the U.S. market. The new campaign, celebrating special experiences and running as part of the ambitious ‘Be a Man of the World’ platform, debuted last Friday (July 1) on national TV with the ‘Snakeskin Jacket’ spot, the first one in the series.
Each year in June, the Côte d’Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity. This year’s event, which was taking place June 19–25, saw “thought-leaders and experts in all forms of communications and creative thinking come together to inspire, debate and entertain” and revealed the best advertising projects from all around the globe.
Heineken, which launched its hilarious Open Your World campaign in December 2010 with the ‘The Entrance’ spot, is now coming up with a new stunning video, the long-awaited second spot of the campaign. The film, which premiered on YouTube yesterday, May 25, is called ‘The Date’ and features a couple which is walking through a huge Chinese restaurant, packed with musicians, guests, chefs, beautiful ladies and gentlemen and a magician with a rabbit.
Coca-Cola concluded probably the largest experiment in the brand’s music history—its 24-hour live session with Maroon5, during which the band were writing and recording a new song. Throughout the unique event, which was steaming live online, the band’s and the brand’s fans from all around the globe were supporting the guys in the studio by tweeting with hashtag #WithMaroon5 (the messages popped up on the interactive wall in the studio).