Wieden+Kennedy

Nike Encourages to Scroll Down to a Better World

Nike, which is well-known for its commitment to sustainable product design and charitable projects revolving around sports, launched a new website titled Nike Better World featuring short description of the brand’s projects benefiting ecology or society. The new online destination is developed by the on the Weiden+Kennedy team using the HTML5 technology (employed by Google and Arcade Fire’s Wilderness Downtown video). Nike invites visitors to embark on an informative visual trip ‘down the hole’ and take a closer look at the good projects by the brand.

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Nike Says «Boom!» in Its New Campaign

Nike never misses a chance to get into big sport events: the new campaign by the brand has been kicked off to mark the launch of the new NFL season and pay tribute to those who make sport spectacular. The new promotional project, developed at Wieden+Kennedy Portland is revolving around the “Boom!” theme and features renowned athletes, school football teams and celebrities who starred in a series of 15-second spots.

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Nike against Stereotypes in Its New «I Am the Rules» Campaign

The only rules you should follow are your rules, says Nike in its new collaborative promotional project with Foot Locker, one of the most famous footwear retailers. The companies joined forces earlier this year, and are creating a new ‘constitution’, which is based on the people’s choice. The new vibrant “I am the rules” campaign for Air Max 90 features big soccer stars including Marouane Chamakh, Andrey Arshavin, Stefano Okaka Chuka and Ingrid Graziani among dancers, DJs and others.

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