Diesel is calling its fans to ‘be stupid,’ while Wrangler asks its aficionados to ‘stop thinking’ at all. In the new phase of its “We Are just Animals” campaign the brand wants people to participate in a range of top secret (as for now) extreme events, which will be arranged in the UK this September.
Wrangler
Wrangler has introduced a totally hilarious mini promo-campaign for its new collection Blue Bell Spring/Summer 2010 by Tony Ward. The new items are presented by a man (the designer himself) dressed in Wrangler jeans and shirts, who is a sort of tied to the visitor’s mouse. You can throw him, make him turn around, fall, rush — in other worlds, manipulate him. All you need is just click on the guy in the video and drag him around.