The Elvis Communication agency has developed a new campaign for Wrangler, a global clothing brand. The key element of the visual materials is human skin with its unique pattern. The new line includes accessories for mobile devices and cameras, and creates an atmosphere of naturalness.

The images for the campaign were created by John Ross, who has developed abstract album covers for a number of famous musicians. The new campaign called “Second Skin” goes along with the previous one “We are animals”, and has a similar message. The consumers are given a chance to take part in the promotional sweepstakes and get exclusive limited edition accessories crafted by American John Varvatos.