Coca-Cola launched Anywhere in the World, the anthem for the brand’s London 2012 Olympic campaign globally on May 16. The exclusive track created by Mark Ronson to be the centerpiece of the brand’s Move to the Beat campaign is available for purchase online. To create the track Ronson traveled the world record the sounds of different sport arts. Then he collaborated with UK chart-topper Katy B to provide the vocals.
youth marketing
Pepsi has just rolled out ‘Live for Now,’ its first global campaign aimed to position the brand in a new way. Created in partnership with an integrated cross-agency team of Omnicom agencies, including Alma, BBDO Worldwide, OMD, Organic, TBWA Worldwide and TracyLocke Partners, the campaign offers fans new digital experience.
When you eat out, the environment of the space and cooking service is as much important as the quality of food. Nestlé Professional, the Nestlé business that supplies the food and beverage service out-of-home industry, has committed to help younger generation of chiefs learn more about nutrition through the new interactive programme ‘Toque d’Or NHW,’ which is available for the United Kingdom and Ireland aspiring professionals.
McDonald’s, the official restaurant of the Olympic Games, is celebrating 100-days-out from the Games with a roll out of its Champions of Play program announced in the beginning of 2012. Created for 6—14 years old kids, the program is aimed to provide them with more information on healthy nutrition in a fun way.