Nissan India has launched the New Star of India ad spot today, on March 30. The key element of the campaign is a 5-minute short movie that features one of the most popular Bollywood stars, Ranbir Kapoor as well as 20 young and talented people selected via Facebook from all across India.
youth marketing
Converse continues to promote its shoes within its ‘Three Artists. One Song’ initiative. The exclusive Gorillaz-band-styled collection promotion is followed by a collaboration featuring Mark Foster of the Foster The People band; rising star, Kimbra; and popular DJ, A-Trak. The track was recorded at Converse Rubber Tracks studios in Brooklyn, NY.
Dove continues to communicate the ‘love yourself as you are’ philosophy to women around the globe (this became the key theme of the brand’s campaigns) with the launch of a new self-esteem initiative. Developed by Ogilvy & Mather, the new campaign will be promoting the importance of establishing positive relationship with you and your appearance, no matter how far from the ‘ideal’ one it may seem.
Coca-Cola is not only sharing happiness, which became the key theme of its advertising efforts, but also provides younger generation with an access to the Internet. The brand teamed up with Ogilvy to develop a project dubbed Happiness Refill to offer the youth of Rio de Janeiro an extra refill for online surfing on their mobile phone (since over 80% of the target audience use a prepaid phone and can’t afford a big data plan, this solution is what the young consumers are sure to appreciate). Starting March 22, to get the mobile device ‘refilled’ with 20 megabytes from Coke, one just have to find an open-air concept store on Copacabana beach with the special red Coca-Cola dispenser, and then hold the mobile phone up to it—that’s all.