Red Bull UK announced Canimation, a competition for those passionate about animation, regardless of experience. The participants are encouraged to be as imaginative as they like but there is one rule—Red Bull’s blue and silver can must be the centre piece of the video.
youth marketing
AXE would lose its unique style if it decided to turn respectable and stop balancing on the edge of decency. And that’s why it’s not going to change its style at all. The brand, well-known for its controversial campaigns revolving around sex-related themes, released a bunch of short ironical spots, which offer another approach to discussing the embarrassing topics. The vignettes, which were uploaded to the AXE Canada official YouTube-channel, appear in the top section on the AXE Channel website for male consumers, which provides them with valuable tips on a very wide range of topics and humorous content.
You are welcome to share your thoughts on this article written by Ted Mininni, President of Design Force Inc, USA
Marketers have increasingly directed their messaging at children. Even for adult brands. Getting kids to endorse specific brands of cars, food and beverages as well as other consumer products has borne fruit. Kids have more influence than ever over the brands their parents purchase for them, and they have an increasing say over all family purchases in general.
Dr Pepper will donate more than $1 million of tuition money as part of the annual Dr Pepper Million Dollar Tuition Giveaway. The soft drink fans aged 18—24 can submit videos online to explain why they deserve tuition money for a chance to win various prize levels, including one of five $100,000 grand prize scholarships.