Coca-Cola’s burn presented the documentary about its global marketing partner, DJ David Guetta titled ‘Nothing But the Beat’. A full-length film chronicles David Guetta’s life, career and his rise from underground house DJ to global superstar.
youth marketing
dENiZEN, introduced by Levi Strauss primarily as a brand for Asia-Pacific region, but later taken to the U.S. as well, has launched a new program targeted at ambitious young people, willing to spread the word about their start-ups. The brand is calling individuals and groups from China, Singapore, Korea, Pakistan, India and Mexico to come up with their inspirational and optimistic projects, which can benefit community in various areas, including filming, art, technology, music, sports or games. The most entertaining and smart entry will be selected by three judges and realized with the help of dENiZEN—so, it’s really worth trying.
For quite a long time, AXE (or Lynx as it’s called in Europe) has been cherishing the idea of developing the perfect saving water method in line with its previous controversial approaches. Last year, the brand even launched a campaign, encouraging people to take shower together at once in order to use less water, and now it has pushed the initiative further and set the new Guinness world record for Most people showering simultaneously (single venue). Lynx invited 152 Brits, both guys and gals, to partake in the event and be the ones who would help the whole thing happen.