McDonald’s Corp., announced yesterday its sponsorship plans for London 2012. Being a worldwide Olympic partner and official restaurant of the Olympic Games, the fast food giant will focus on championing sporty and active kids.
youth marketing
By saying ‘Go Forth’ in its new global marketing campaign, Levi’s really means it. The jeanswear brand is starting to expand some of its initiatives launched previously on the U.S. market on an international scale now. Levi’s, which opened the doors of its first print workshop—the first in the series of such venues—in San Francisco a year ago as part of ‘Ready to Work’ campaign, is inviting creative talents to another themed workshop, now in Berlin.
Levi’s has been always committed to celebrating pioneer spirit and empowering youth to create a better world (the recent activities of the brand are revolving around water conservation and creativity) and with its groundbreaking technologies including the Water<Less one, has become an icon of progress, improvement and driving positive change. Last year, Levi’s launched its ‘Ready to Work’ campaign in the U.S. as part of its ‘Go Forth’ platform revealed in 2009, and now the brand announces the launch of its first-ever global creative platform under the same title with the ‘Now is our time’ tagline—the new marketing effort is designed to reach consumers in 24 countries via a plethora of media including TV, cinema, print, digital and outdoor in the coming months.
Nike, Hurley and Converse teamed up to open the third of a series of new retail concepts at The Malibu Village in Malibu, California. Located at the corner of Cross Creek Road and Pacific Coast Highway, the 4,000 square foot the new store called Salvation focuses on new Nike’s concept of the innovative and fresh consumer experiences.
On June 29, PUMA Volvo Ocean Racing powered by Berg Propulsion introduced Laird Hamilton, big wave surfer and father of modern stand-up paddleboarding, as the honorary 12th crew member of the PUMA Ocean Racing team. PUMA and Hamilton unite to search for the world’s biggest, ride-able waves and to launch a line of innovative stand-up paddleboards. In addition, PUMA revealed a new youth ocean preservation campaign and presented a mascot, educator and honorary 13th crew member, Marmo.