On Wednesday Google announced the fourth annual round of its ‘Doodle 4 Google’ project. This is a drawing contest which provides K-12 students with the opportunity to win a $15,000 scholarship and a $25,000 technology grant for their school. The task for the students is to create their own version of Google page that corresponds the theme of competition using a plethora of drawing tools.
youth marketing
Knicks Poetry Slam is a joint project run by the New York Knicks and the Urban Word NYC (a non-profit organization involved in the field of youth literacy and personal development) aimed at encouraging young people from the big city to have their say in poetic format. This project is supported by the leading sportswear brand as Nike. This is a competition for young poets that allows them to demonstrate their talents in public and compete with others for a chance to earn a better future: the winners will be awarded with educational grants, $450,000 in total, www.nikestadiums.com reports.
Levi’s® kicks off the search for the second-ever ‘Levi’s® Girl,’ the online voice of Levi’s® women. Using its crowdsourcing Facebook app, users are able to submit videos documenting why they should be chosen as the new face and voice for Levi’s women in the digital space. In this specialized six-month assignment, the new ‘Levi’s Girl’ will allow the brand voice for women to be heard and channel the essence of ‘Shape What’s to Come,’ the brand’s global online community where millennial women around the world can connect with peers and mentors to shape their futures.
Diesel promotes its new underwear collection with super (‘stupid’) power. The brand, which did it big with its extravagant, but still very appealing ‘Be Stupid’ campaign last year, is going on doing crazy things with a serious face. Recently, it presented its Spring/Summer 2011 collection under the espionage theme (heavily employed by filmmakers and graphic story authors forty years ago), and now continues with another trend, which was popular in the 70-ies. Diesel created new bizarre characters with double-meaning names or just to present the flamboyant underwear in the Fresh & Bright Superheroes campaign.
Today, on January 11, Google silently started one of its tremendous online projects that is sure to make a lot of buzz on the Inet in the near future. Google Science Fair, a new online competition, was announced earlier today. By running it, the Internet giant aims to discover young and promising scientific talents in all areas of science.
Diesel knows how to impress. In 2010, the brand was shocking the public with its controversial ‘Be Stupid’ marketing campaign, which gave tone to everything Diesel was doing last year—from new collections to out-door activities (Facepark) and collaborations with other brands (with Fiat). The new addition to Diesel’s extensive portfolio is the Spring-Summer’11 collection, which is inspired by something radically opposite to forward behavior. The essence of the new range is revolving around “espionage and adventure” and gives consumers a feeling of getting into a very heart of a spy movie.
On January 1, 2010, Tony Martin, Kelly Ferris and Antonio Santiago—who were selected as part of a worldwide online vote—set off from Madrid, Spain, on an unprecedented journey known as Coca‑Cola Expedition 206. The mission: visit 206 countries and territories where Coca-Cola is sold—or as many as they possibly could in one year—to seek out and document sources of happiness around the world. Now, one year later, it’s time to show the results of this quest to find what makes people happy.