PepsiCo’s Quaker Chewy Granola Bars brand is teaming up with Jordin Sparks and the nonprofit organization, Afterschool Alliance, to raise awareness of the importance of afterschool programs. Sparks is lending her voice to the Quaker Chewy Afterschool Rocks campaign to help generate support for afterschool programs and fuel activities with snacks made with whole grain to give kids a great start to the new school year.
youth marketing
Red Bull, the energy drink brand, which is well-known for its extreme sports and music projects, is going on extending its Red Bull Bedroom Jam program oversees. The project, which originated in the UK three years ago and since then has been encouraging local rock musicians to demonstrate their talent first from their own bedrooms and later on the stage of the biggest music festivals of the country, eventually has arrived in Australia.
Clinique and Teen Vogue, the leading teen fashion magazine, are launching the second annual Clinique Fresh Faces Tour. The 13-city tour will travel to college campuses and select Nordstrom locations from September 14 through November 9 to inspire young women interested in fashion, beauty and publishing careers and educate them about how to break into these desirable industries.
Recently, Adidas invited the fans of its footwear to come to their Mega Diner and have a nice ‘sneaker’ meal. A similar idea became the basis of Nike’s new project, which was also ‘turning clothes into food’. Ahead of the MFNW 2010 music festival launched in Portland last Saturday, the iconic brand, which supported the event, teamed up with Bo Kwon, the owner of Koi Fusion, one of the first food trucks in the city, to treat customers to something very special.
Smirnoff© unveiled its global campaign, “The Smirnoff Nightlife Exchange Project.” Continuing on a mission to inspire and enable more one-of-a-kind experiences, this bold attempt will see 14 countries work with respected nightlife figures to discover and celebrate the best elements of their country’s nightlife. These ideas will be captured online, packed-up in a crate and transformed into exciting event experiences. In an epic finale on November 27, the world will swap nights, with each country exchanging the best of their nightlife with that of another.
Carlsberg has launched an ‘educating’ campaign titled “Where’s the Party?” for young Swedes, targeting guys, which explains how to party and find a girl. The beer brand launched a series of short advisory videos on YouTube and TV ads to provide the younger generation of men some with tips, which will help them become outrageously successful with the opposite sex.
PepsiCo’s Frito-Lay North America business unit kicks-off high school football season with the «Score for Your School» program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.