Vimeo launched its Music Store, a new service intended to make it easy for users to discover and license music within Vimeo.
Vimeo claims it will offer more than 45,000 tracks to choose from in multiple genres. The advanced search feature allows creators to search the music library either by genre or more than 100 categories of metadata from tempo to mood, enabling video creators to filter their search results to fit their specific scenes.
«Finding music to use in your videos can be extremely hard,» said Blake Whitman, Vice President of Creative Development at Vimeo. «Music Store allows users to easily discover, download and/or purchase tracks without ever needing to leave Vimeo.»
The store provides users with three types of licensing options. First is free and called Creative Commons licenses; second is personal, non-commercial, web-use license for the casual user ($1.99 per track); and the third is commercial, web-use licenses for professional users ($98 per track).
According to Billbord.biz, the music store incorporates a music licensing system from Audiosocket called MaaS (or Music as a Service). MaaS lets social networks, gaming platforms, and media sharing services offer their users the ability to search for and license music for anything they’re creating.
Audiosocket differs from other online sync licensing services in its catalog system, which selects only the tracks and artists it likes rather than accepting any submission that comes.
Vimeo is a significant video-sharing service of some scale.Artists involved set their own pricing, and partners-like Vimeo has a percentage of all sales. It should be a significant revenue improvement for Vimeo that has 50 million unique monthly visitors.
