Direct response and relationship marketing agency WDMP has developed a new brand look and feel for AMEE, the organisation which provides businesses with the easiest way to evaluate and report their environmental performance.

AMEE has created a recognised business environmental impact score for every business in the UK by combining Dun & Bradstreet published financial data with modelled environmental impact data. The new look and re-launch activity will help businesses to understand the AMEE proposition.

The new logo design brings together imagery inspired by both nature and process.  As the act of engaging with AMEE is multi-faceted, with businesses undertaking different stages to gain and improve their score, the logo reflects this, showing how a company moves from a potential hotspot through to environmental neutrality.

WDMP is implementing the updated branding across a new website, email templates, internal and client-facing documentation and a range of re-launch marketing materials.