Derek Johnston

Co Founder and Creative Partner,
Family (and friends), London

Derek is an experienced Creative leader, having worked for the last 24 years at brand communication agencies such as Siegel+Gale, Saatchi & Saatchi Design and Landor Associates, where he became board creative director. Derek has written for many of the industry journals and has lectured at universities around the UK.

His absolute passion is for consumer branding and packaged goods. Derek has worked extensively with major brand owners such as PepsiCo, P&G, Coors and Reckitt Benkiser.

In 2009 Derek Johnston co founded Family (and friends) with his partner Alex Durbridge. It's a very different take on the traditional agency model.

Working mostly from their home studio, they collaborate with highly experienced design industry professionals, having the capability to deliver creativity across mediums from packaging to print, 3d volumes to small-scale industrial design for consumer brands.