The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Sara Jones, Anthem Worldwide

21 May 2012

Q&A with Gush Mundae, the founder of creative agency Bulletproof: “We have no time for mediocrity”

Gush talked to Popsop about what being young means to him, what shaped his career in the creative industry, and what should be the ‘driving force’ behind a successful brand and design business.

17 May 2012

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Emily Stubbins, Hyperquake

15 May 2012

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

Cheryl Swanson, Toniq LLC

11 May 2012

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Darren Foley, Pearlfisher

3 May 2012

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

Greg Taylor, Elmwood

2 May 2012

Q&A with Toby Southgate, CEO, UK & Ireland at The Brand Union: “For an average consumer the value of brand is down to making the right choice”

CEO of TBU in the UK shares his point of view on the role of professional management in branding, argues what a real value of brand for an average consumer is, and explores the reasons behind a huge commercial success of WPP in 2011.

26 April 2012

Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men

With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.

Kathy Oneto, Anthem Worldwide

12 April 2012

Liquid Lunch: Food Becomes Drinkable

What trends are evident in the “on-the-go” drinkable food category? Will consumers accept these products as a satisfying alternative to a “real” snack or meal? How can package design create a compelling story to motivate consumers to purchase?

Jamey Wagner, Interbrand

12 April 2012