Creative briefings that clients provide us with these days typically mention target audiences consisting of men and women aged 18-25. Apparently, in this period of age consumers are willingly to connect with a brand on a more sustainable base, which is the perfect ground for brand loyalty.
We need to think differently about what altruism means by looking at a host of new creative opportunities.
Margaret Thatcher was Britain's first female prime minister; she served three consecutive terms in office, and was one of the dominant political figures of the 20th century. Having grown up during the Thatcher years, the news of her recent death has raised a number of questions, mainly to do with what society values these days.
Collaboration between artists and designers can be rewarding for all parties and can bring real value to clients and to each other. But everyone should go into the partnership with eyes wide open to the challenges and potential pitfalls of bringing people inexperienced in packaging into that highly stressful, highly demanding world.
We are a “Nuked Nation”. The microwave is here to stay and microwavable foods are poised for growth as cost, convenience, healthy eating, and technology come together to lessen the stigma of cooking in microwaves.
One third of the U.S. population will be over 50 by next year. This highlights a very real—and largely untapped—opportunity for brands across the board to create and design for a captive, affluent and discerning market.
With smaller agencies we are beginning to see ‘networks’ emerging—a trusted group of agencies with different skill sets that can be tapped into for projects as required. This is a great business model.
The Brooklynites' values are the ‘care abouts’ that guide their behaviour, the moral compass for the borough. It’s how they express these values, though, that sets them apart. Knowing itself is what gives the Brooklyn brand the confidence to go out and share its story.