Q&A with James Boulton, Creative Director of Claessens International, London
Company’s creative director, James Boulton, shares his vision on some latest trends in packaging design for alcoholic drinks, talks about their experience with Russia and discusses how globalisation influences the drinking culture around the world.
9 February 2012
'Point to Know' Technologies: a Childhood Dream Becomes Reality
Modern technologies can provide you with almost any kind of relevant information in just a blink of an eye—searching information on a PC at a desk has already became an essential part of our life, but with the rapid development of mobile technologies, tech giants are now offering us more...
8 February 2012
What's in a Name?
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
1 February 2012
YouGov BrandIndex Unveiled Buzz Rankings for 2011
January is the time for companies to unveil reports on how well they performed in the fourth quarter of the previous year (and the year on the whole), but this review is not about loss and profit figures. Instead, it focuses the buzz ranking, the index that might be as important for brands as...
30 January 2012
Five Macro Trends at Work in 2012
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
23 January 2012
It’s Time to Put Some Fun Back into Marketing
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
20 January 2012
Time for Brands to Invest in Defensible Design
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
17 January 2012
British Digital and Design Agencies in 2011: Money Shortage Results in Less Creativity?
Now that the world is facing economic headwinds as a result of the 2008 financial crisis, the design industry in the UK is experiencing very hard times. In 2011, it has changed, as many believe, for worse as compared to the situation in the field in 2010 and 2009. Design experts state that most...
17 January 2012
Celebrating Health
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
16 January 2012
2012 — a Year of Change for Russian and UK Package Design?
As we move into a new 2012 year, owner and creative partner of packaging and brand design consultancy We Are Pure David Rogers tells Popsop how he expects the Russian market to change and how this compares to the UK.
13 January 2012
Partner Section
Call for interviewees 2012
Research
Interview
Research
Expert Columns
