Social Media is Making Better Brands
How will the online world continue affecting package design in the near future? From a practical standpoint, it certainly seems that many brands would look to offer design specifically for online sales
26 August 2010
Packaging: The Value of Identity
Packaging is a canvas for brand identity storytelling. It plays a critical role in helping people make informed choices that satisfy their rational and emotional needs.
19 August 2010
Who’s in Charge?
Should clients have 100% veto power over designers and creative’s art direction and design?First, they pay for it, and after that their product and brand are at the mercy of it. But the result is all to often that expert craftsmanship and brilliant work is being destroyed and...
17 August 2010
Creative Piracy
Are brand owners heeding the very real threat of creative piracy as we become ever more of an e-commerce culture?
11 August 2010
Identity Integration—a Collaborative Future
Two decades in the communication industry and how much has it changed. What I am observing in 2010, is an industry culture dominated by self-serving creative businesses with a focus on individual achievements and recognition
11 August 2010
Seedy Business
Chris Hart, Creative director at Blue Marlin, Bath, shares his thoughts on “creative roles” of celebrities in design business.
10 August 2010
High Street Dreams Final Episode
Well, after a hiatus due to ball games, it was the last episode of High Street Dreams last week. In the fourth and final show it was a small team from Landor’s turn at their 15 minutes worth.
3 August 2010
How Brands Are Bringing to Life Sustainable Packaging Solutions
As brands continue to recognize the positive impact that sustainability has on long-term brand value, they've been taking action to reduce waste.
2 August 2010
United Biscuits Offers Acquirers Growth Potential
Following the highly publicised sale of Cadbury, United Biscuits, Britain’s leading biscuit manufacturer, could be next in line for sale by its private equity owners, Blackstone and PAI Partners, for an estimated £2 billion, although the sale process has not yet begun.
30 July 2010
On Form?
The sporting season inevitably gets you thinking about form—not just in a horse-racing sense but when we think of the furore that erupted over the different shapes of the football balls being used in the World Cup. And whilst we all judge the tennis outfits—and particularly those of...
20 July 2010
Partners/Sponsors
Popsop announced SBA’11 juries
Brand Insider Comments
Expert Columns
Major Events
