The Bavaria brand has been present on the market since 1719 and is now the second largest producer of beer in The Netherlands. The old traditions should be respected and kept, but not for too long when it comes to branding. Last month the producer introduced a new look of its range of beers taking the blue colour as the basis.

Good Humor, Unilever’s ice cream treats brand, has gone through redesign. The previous red double-heart is now gone, and its place is taken by a blue retro truck. The famous line is now visually renewed and is ready to win new sweet-tooth consumers. The Anthem agency helped Unilever to develop the new concept.

CA—Former global marketing executive Matt Berman and Perspective: Branding collaborate on the social phenomenon of the BOLT BARBERS brand, the largest and most authentic barbershop brand and social space in Los Angeles, and soon the rest of the country.

Tsingtao, the most globally known brand of traditional Chinese beer, asked Landor to revamp its image in order to make it more modern and enthusiastic. This neccessity appeared after Tsingtao became an official beer sponsor of the NBA in China, December 2008.

Aino & Reino are traditional slippers which have been produced since 1930’s and become classics in Finland. They were suffering from an old-fashioned image and the international design agency Tango was aimed to give them a new breath.

In 2007, Tetley tea launched a line-up of ready-to-drink iced tea into a category dominated by global giants. By 2008, it became clear that Tetley would need to reconsider the way they presented themselves in this category.

In 2005 the Romanian branding agency Brand Tailors Romania redesigned the range of ketchups Tomi produced by the national company Orkla Foods.

Puelles is a traditional family run winery located in the Rioja region with a strong winemaking tradition. The Puelles family estate produces wines with the utmost care and attention combining tradition with innovation.

The target for Gooh! was to be the first company in the world with three stars in Guide Rouge® for fast food. Implementing this business idea demanded a marriage consultant with the instinctive ability to match up an unexpected couple: The first-class Operakallaren restaurant and the Swedish Farmers Supply and Crop Marketing Association.

Pevonia, the world’s leading supplier of skincare products sold through spas and salons, was mainly established in the US and Asia. The packaging had not been updated in ten years and no longer met the expectations of a growing clientele for spa care products; sales volumes in this segment were increasing as spa and beauty salon visits became more accessible to all.

Founded in 1896, Perrier has one of the richest legacies in the beverage world. It has a unique status as both a mineral water and soft drink thanks to its powerful bubbles. The brand also has a well-known history of communication (the “Perrier saga”) and design (iconic 33cl bottle).

In keeping with its strategy of steady brand development, the Colgate group decided to capitalize on growth in shower gels and position itself on that market by finding an innovative positioning around one of its major international brands, Palmolive.

Number three in the cognac market when the brand was taken over by Pernod Ricard in 2002, Martell was a sleeping beauty. The flagship Cordon Bleu was popular in Asia, but the brand as a whole did not have the image it deserved and truly lacked coherency and uniformity.