Sagres: the Rebuilding of a National Icon
The Sagres brand had not been evolved to its fullest potential, and on-shelf the brand’s erosion of quality and national pride was a threat to one of Portugal’s most iconic beers. Could beer brand experts Claessens International give Sagres back its national pride and rebuild its emotional bond with consumers?
24 May 2012
How Bounce Balls Reached New Heights
In 2007, the then newly launched Bounce Balls were criticized in The Grocer, with the Expert Verdict (Category Controller, Nisa-Today) concluding: “The packaging is nondescript and doesn’t shout out to the consumer… the products will only appeal to the health-conscious....
29 February 2012
Ziggurat Brands Created New Identity for the New Covent Garden Soup Brand
London-based agency Ziggurat Brands has created a refreshed identity for the UK’s best-selling fresh soup brand New Covent Garden. The agency was approached with a task to develop a contemporary and...
14 October 2011
Brand Matters and Morning Developed New Brand Positioning and Identity for Greene King
Brand consultancies Brand Matters and Morning have collaborated to create a new brand positioning and identity for Greene King, the FTSE 250 pub retailer and brewer....
30 September 2011
Ziggurat Brands Repositioned Walkers Sunbites
Ziggurat Brands, a London-based brand design consultancy, repositioned the PepsiCo’s Walkers Sunbites first launched in the UK in 2007, to create a vibrant image, which would be more...
30 September 2011
LFH Re-design Is Catalyst for Grant’s Whisky Podium Position
In 2006, Grant’s was the fourth largest global blended whisky brand selling over four million cases annually, and operating in a highly competitive market. Whilst supported by an active marketing campaign, the brand suffered from lack of direction and it lacked a distinctive...
26 July 2011
Pierini Has Designed the New Identity for Bulgarian Kamenitza Beer
The well-known Argentinean designer, who successfully updated the image of the world famous beer Beck’s, is now responsible for the visual transformation of Kamenitza, the most important Bulgarian beer. For many reasons, his agency,
7 July 2011
Skittles: Cat, Hitchhiker, Cage Cop
Playing off the success of last year’s Touch the Rainbow TV commercial, we created original online content for the Canadian market that let them actually touch the Rainbow...
28 June 2011
Nike: Nike City Cup
Nike celebrates football year-round, but enthusiasm was especially escalated in Mexico before and during the World Cup...
28 June 2011
Kandia Dulce: American Rom
Romania’s ROM chocolate bar is the traditional Romanian chocolate. Launched in 1964 with the Romanian flag on its wrapper, it had an ageing, nostalgic consumer base and was losing ground with the young generation...
27 June 2011
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Nike: Write the Future. Film
Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. What happens on the pitch in that split second has a ripple effect that goes beyond the match and the tournament...
27 June 2011
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Ziggurat Brands Created New Identity for the New Covent Garden Soup Brand
London-based agency Ziggurat...
14 October 2011
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Brand Matters and Morning Developed New Brand Positioning and Identity for Greene King
Brand consultancies Brand Matters and
30 September 2011
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Pierini Has Designed the New Identity for Bulgarian Kamenitza Beer
The well-known Argentinean designer, who successfully updated the image of the world famous beer...
7 July 2011
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