
London-based agency Ziggurat Brands has created a refreshed identity for the UK’s best-selling fresh soup brand New Covent Garden. The agency was approached with a task to develop a contemporary and...
14 October 2011

Brand consultancies Brand Matters and Morning have collaborated to create a new brand positioning and identity for Greene King, the FTSE 250 pub retailer and brewer....
30 September 2011

Ziggurat Brands, a London-based brand design consultancy, repositioned the PepsiCo’s Walkers Sunbites first launched in the UK in 2007, to create a vibrant image, which would be more...
30 September 2011

In 2006, Grant’s was the fourth largest global blended whisky brand selling over four million cases annually, and operating in a highly competitive market. Whilst supported by an active marketing campaign, the brand suffered from lack of direction and it lacked a distinctive...
26 July 2011

The well-known Argentinean designer, who successfully updated the image of the world famous beer Beck’s, is now responsible for the visual transformation of Kamenitza, the most important Bulgarian beer.For many reasons, his agency,
7 July 2011

Playing off the success of last year’s Touch the Rainbow TV commercial, we created original online content for the Canadian market that let them actually touch the Rainbow...
28 June 2011

Nike celebrates football year-round, but enthusiasm was especially escalated in Mexico before and during the World Cup...
28 June 2011

Romania’s ROM chocolate bar is the traditional Romanian chocolate. Launched in 1964 with the Romanian flag on its wrapper, it had an ageing, nostalgic consumer base and was losing ground with the young generation...
27 June 2011

Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. What happens on the pitch in that split second has a ripple effect that goes beyond the match and the tournament...
27 June 2011

Microsoft’s search engine, Bing wanted to connect with a younger audience and needed to make their Search and Maps technology more culturally relevant. The primary objective was to increase 'Intent to Use' Bing products and improve perceptions of Bing as a culturally relevant brand to a coveted younger audience...
27 June 2011
Brand consultancies Brand Matters and
30 September 2011
Microsoft’s search engine, Bing wanted to connect with a younger audience and needed to make their Search and Maps technology more culturally relevant. The primary objective was to increase 'Intent to Use' Bing products and improve perceptions of Bing as a culturally relevant brand to a coveted younger audience...
27 June 2011
For over 13 years London-based RPM agency has...
14 April 2011
London-based agency Ziggurat...
14 October 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
