Вернуться к стандартному виду
  • Ziggurat Brands Created New Identity for the New Covent Garden Soup Brand

    Ziggurat Brands Created New Identity for the New Covent Garden Soup Brand

    London-based agency Ziggurat Brands has created a refreshed identity for the UK’s best-selling fresh soup brand New Covent Garden. The agency was approached with a task to develop a contemporary and...

    14 October 2011

  • Brand Matters and Morning Developed New Brand Positioning and Identity for Greene King

    Brand Matters and Morning Developed New Brand Positioning and Identity for Greene King

    Brand consultancies Brand Matters and Morning have collaborated to create a new brand positioning and identity for Greene King, the FTSE 250 pub retailer and brewer....

    30 September 2011

  • Ziggurat Brands Repositioned Walkers Sunbites

    Ziggurat Brands Repositioned Walkers Sunbites

    Ziggurat Brands, a London-based brand design consultancy, repositioned the PepsiCo’s Walkers Sunbites first launched in the UK in 2007, to create a vibrant image, which would be more...

    30 September 2011

  • LFH Re-design Is Catalyst for Grant’s Whisky Podium Position

    LFH Re-design Is Catalyst for Grant’s Whisky Podium Position

    In 2006, Grant’s was the fourth largest global blended whisky brand selling over four million cases annually, and operating in a highly competitive market. Whilst supported by an active marketing campaign, the brand suffered from lack of direction and it lacked a distinctive...

    26 July 2011

  • Pierini Has Designed the New Identity for Bulgarian Kamenitza Beer

    Pierini Has Designed the New Identity for Bulgarian Kamenitza Beer

    The well-known Argentinean designer, who successfully updated the image of the world famous beer Beck’s, is now responsible for the visual transformation of Kamenitza, the most important Bulgarian beer.For many reasons, his agency,

    7 July 2011

  • Skittles: Cat, Hitchhiker, Cage Cop

    Skittles: Cat, Hitchhiker, Cage Cop

    Playing off the success of last year’s Touch the Rainbow TV commercial, we created original online content for the Canadian market that let them actually touch the Rainbow...

    28 June 2011

  • Nike: Nike City Cup

    Nike: Nike City Cup

    Nike celebrates football year-round, but enthusiasm was especially escalated in Mexico before and during the World Cup...

    28 June 2011

  • Kandia Dulce: American Rom

    Kandia Dulce: American Rom

    Romania’s ROM chocolate bar is the traditional Romanian chocolate. Launched in 1964 with the Romanian flag on its wrapper, it had an ageing, nostalgic consumer base and was losing ground with the young generation...

    27 June 2011

  • Nike: Write the Future. Film

    Nike: Write the Future. Film

    Every four years, the keys to football heaven are dangled in front of the international elite. One goal, one pass, one game saving tackle can be the difference between fame and forgotten. What happens on the pitch in that split second has a ripple effect that goes beyond the match and the tournament...

    27 June 2011

  • Bing/Jay-Z: Decode Jay-Z with Bing

    Bing/Jay-Z: Decode Jay-Z with Bing

    Microsoft’s search engine, Bing wanted to connect with a younger audience and needed to make their Search and Maps technology more culturally relevant. The primary objective was to increase 'Intent to Use' Bing products and improve perceptions of Bing as a culturally relevant brand to a coveted younger audience...

    27 June 2011

Page 12: [1] [2] [3] [...] next › last »

Most viewed

Partner Section

Catils

Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Research

'Point to Know' Technologies:

a Childhood Dream Becomes Reality

Research

Research

Research

Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

Subscribe to rss by email

Enter your email address:

Subscribe to our newsletter

Rambler's Top100