Smirnoff Ice RTD Redefined by The Ceative Method
The Smirnoff Ice RTD (Diageo) packaging had not been updated for over 10 years. Not only was the look and feel dated, the packaging architecture could not addequatley accomodate further brand extentions. Specialists of the award-winning Australian design firm
16 July 2010
A New Approach for AT&T is about Possibilities
In a re-branding effort, AT&T has launched a new and optimistic advertising campaign “Rethink possible” positioning themselves as a company moving forward.
21 June 2010
Historic Italian Beauty Brand Oxy Redesigns Its Packaging
Oxy is one of the most important Italian Brands of hair removal products, leader in the superfluous hair bleaching segment.
8 June 2010
New Beck’s global identity by Pierini Partners
After having competed against other European agencies, Adrián Pierini’s design was chosen by Anheuser Busch InBev marketing team from Belgium, to modernize the packaging.Born in 1873 in Bremen,...
18 May 2010
Seattle’s Best Coffee Rebrands: For Better For Worse
Seattle’s Best Coffee, part of Starbucks Corporation, yesterday (May 12) unveiled a new brand direction as part of a bold reinvention of the coffee company that was acquired in 2003. The new brand identity, including a new logo, will play a key role in...
13 May 2010
Brand Messaging on Packaging: McDonald’s
Brand’s history can be studied by looking through the evolution of its advertizing and packaging. Here we provide a set of images dedicated to one of the biggest global brands. This case was introduced by Mark Carlson, the Senior Creative Director McDonald’s...
28 April 2010
Nike Golf -- Redesign for Consolidation
Nike has unveiled new packaging for its Golf ball category. The aim was to help distinguish it from competitors and brought more consistency to brand placement. Before the changes, the packaging was fragmented and so the message was rather confusing. Now the packs have more...
5 April 2010
The Best DBA cases: Ginsters Brand Identity Repositioning
Popsop team, with a deep respect to DBA DEA founders and organizers as well as to the winners of the past years, will review in our online magazine the best case studies - the winning projects which proved their effectiveness as the best criteria for a good design.
22 March 2010
Peugeot Rebrands: a Lion or a Bear?
New times come, new logos come with them. The global companies prefer not to change their identity completely and undergo slight rebranding. The French auto company Peugeot is one of those who introduces their new look without global reconstruction. The rebrand is dedicated to the 150-th...
12 January 2010
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Bavaria Changes to Blue
The Bavaria brand has been present on the market since 1719 and is now the second largest producer of beer in The Netherlands. The old traditions should be respected and kept, but not for too long when it comes to branding. Last month the producer introduced a new look of its...
24 November 2009
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Waitrose cheese packaging revamped by Lewis Moberly
In 2005 UK-based design consultancy Lewis Moberly was briefed to redesign the Waitrose cheese...
7 November 2008
Perrier: global premium brand redesign by Dragon Rouge
Founded in 1896, Perrier has one of the richest legacies in the beverage world....
14 May 2009
Arla Koket: sub-brand story by The Brand Union
The dairy market was changing. Mounting competition from both private labels and international...
19 November 2008
Nevskoe beer brand: re-designed by LFH
Nevskoe beer brand owned by BBH Russia asked London-based design agency
6 March 2009
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