A new report by Morgan Stanley, aimed to reveal why people stop buying fast food from the biggest chains, sheds light on real McDonald's problem —the food and customers' perception of its quality.
Today we publish the top 10 design works that caught our attention in March 2015.
We sat with Thomas in the Moscow Electrolux office to discuss how true innovations were born, when kitchen appliances would become "smart" and "connected," to talk about sustainable business principles and sources of inspiration and motivation for top-class product designers.
This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.
The embedded tags containing sensor information let the company personalize communications with consumers who can read those NFC tags with their smartphones.
Today we publish the best 11 design works released in January/February 2015.
Coca-Cola's advertising agency Ogilvy and Mather Paris has created a TV and digital ad with a fairy-tail narrative about the birth and evolution of the contour bottle.
It uses 33% less ink than a standard font, so it could save up to 490 million ink cartridges every year.