The newly revealed logo has already sparked discussions and criticism in the press and social media. We've collected some comments from the Russian design experts to look at the situation from another angle.
Today, October 30th, as part of the Vogue Fashion Dubai Experience 2014, Pepsi will debut the latest fashion collection created by ten emerging fashion designers from seven countries.
The Absolut UK marketing team has commissioned the London-based digital art group 15 Folds along with 14 more artists and creatives to interpret their vision of fame through a series of 15 satirical GIF images.
This month Coca-Cola Israel has launched a new marketing campaign "Stay Extraordinary" focused on individuality of each and every Diet Coke fan.
Last Friday, on October 17, the brand held an exhibition of the most creative bar coolers redefined as art objects by the best Russia's illustrators, street artists, experts in graffiti and tattoo.
The artwork will be showcased at Artplay centre in Moscow, October 14-19, as part of the 5th annual Moscow Design Week.
The new look and communications campaign will roll out in major international markets except the U.S. where the brand is owned and managed by a joint Unilever-PepsiCo partnership.
Starting October, Miller Lite will be revamping all packaging formats from multipacks to aluminum pints, as well as changing communication strategy with the focus on the brand's heritage, low-calorie content and true American spirit.