The company has also announced partnership with the nonprofit movement “1% for the Planet” and deepened ties with Fair Trade to shape environmental change globally.
More than 150 international sustainability practitioners and over 50 speakers will discuss and shape the future of non-financial sustainability reporting at the 2nd Annual Reporting 3.0 event.
Photos of seven bare-chested women with the painted bodies support a social-media campaign "What normal feels like," executed by the agency Karmarama.
The special event will be organised in the form of hackaton—the companies will have to present data-driven solutions, based on data provided by Unilever.
Through partnership with the nonprofit Turnaround Arts, participating schools will be able to stage "Annie" with the financial and professional teaching help from both the program and the production team behind the film.
The social-media campaign promoting the event and launched by main content partner Upworthy.com, a super popular mission-driven content platform "about things that matter," has already gone viral with more than 400,000 views, 150,000+ social actions.
On October 16th, the Spirit Day, PepsiCo encourages its employees to wear purple and to share anti-bullying messages and content with the hashtags #SpiritDay and #PurpleOn.
The kinetic technology was developed by one of the grant recipients of the UK Shell LiveWIRE programme in 2011, Laurence Kemball-Cook, who later became the founder and CEO of the technology company Pavegen.