88% of European current business leaders and 90% of future leaders agree that business should have social purpose; however, while roughly the same number of current leaders (87% or 9 in 10) agree that businesses do have social purpose now, only 19% (or 2 in 10) of future leaders agree on that.
The site openly accepts articles from contributing authors, however, "only highly engaging stories with the potential to create positive change will be featured."
Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.
35% of the respondents say they are likely to donate more if an organization's website or other online platforms feature some "sharable" emotional stories (35%) or robust statistics (32%).
With this striking art project, the company is hoping to drive awareness of eco credentials of its electric car brand LEAF.
The series will be broadcasted starting September 30 on National Geographic TV channel across nine Latin American countries.
The Swedish high street fashion retailer H&M continues it's commitment to the greener and more socially responsible business model with the launch of environmentally friendly Concious denim collection and through partnership with International Labour Organization (ILO).
The company has also announced partnership with the nonprofit movement “1% for the Planet” and deepened ties with Fair Trade to shape environmental change globally.