Pinterest embodies the essence of visual social media—it delivers information in a perfect visual format, without loading users with extra text. This probably is the answer why the photo-sharing platform has succeeded so much in the past months, is driving a significant portion of users away from other social-media monsters.
Green is an everlasting trend influencing the performance of virtually any brand and company, which want to develop a positive image around the globe. Traditionally, leading an eco-oriented life implies a number of activities, such as recycling or skipping to water (energy, air)-saving technologies or just encouraging people to switch off the light when they leave the room, etc., and in fact there’re no new territories to explore here.
The number of alcohol brands seems to be equal or even larger than the amount of juice or dairy labels, and while they don’t have the major virtue—alcohol doesn’t make people healthier in the traditional way—these labels try their best to offer something in return, from rendering financial support to entertaining.
Branding consultancy Creston Unlimited in conjunction with ICM carried out a research, which figured out that most of people’s brand purchasing choices in the UK are influenced by just eight emotions. Brands do not only give people actual goods and services, but they also can make them feel happy, confident, part of a group, and so on.