The Australian non-profit organization Cancer Council Victoria has approached the ad agency JWT Melbourne to develop a massive nationwide educational anti-smoking campaign that addresses the problem of «triggers» that make people smoke.
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Although cigarettes and tobacco products are not something we cover at all (we deleted on purpose all the design and marketing news on this category since 2008 from ethical considerations), the redesign project for Davidoff’s Winston Churchill Cigars is much more than just a nice identity for another tobacco product. It’s a piece of Britain’s history recited masterfully by branding agency DewGibbons + Partners and ad agency Johnny Fearless.
With the rise of environmental education at all levels and social justice movements globally, we all strive to be ethical consumers and eliminate the feeling of guilt. However, many of us are too busy (or lazy) to change our lifestyle and «make the world a better place»—instead, we expect brands to do so, offering us some simple and easy-to-employ patterns of guilt-free consumption.