popular Agency News
Today we are publishing the latest package design projects that landed in our editorial inbox during the past two weeks.
Burton’s Biscuit Company has announced it is relaunching Wagon Wheels. The iconic biscuit brand has been a regular at teatime and in the playground since 1948. Bloom were appointed following a strategic pitch in June 2011. The aim of the relaunch was to give the brand an identity that is relevant to a new generation of British kids.
Following its launch back in January 2010 Maxitone, the lifestyle protein brand for active women, is redesigning its packaging.
Bloom has been working with Symington Family Estates, the world’s leading quality port producer, on a brand redesign for Cockburn's ahead of its global relaunch in Autumn 2011.
Horlicks, the leading hot milky drink from GlaxoSmithKline, is set to drive category sales this winter with a bright new pack design by Bloom.
PepsiCo is relaunching Planet Lunch, the lunchbox brand, with new packaging by Bloom. Planet Lunch gives mums an easy way to fill the daily lunchbox with healthy food their kids will love. The range of fruit bars, fruit squeezers and bread bites are all 100% natural and combine child-friendly flavours and textures with health benefits like fibre and 5-a-day.
You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK supermarkets nationwide. Naysayers may doubt that the idea will take off, but this is only one of a number of interesting innovations to come out of the seemingly unglamorous egg market.
London-based Bloom has redesigned Lucozade’s brand marque as part of a full relaunch which aims to reinstate Lucozade’s category-defining status.