1. The Russian beer manufacturer Efes Rus has worked with the branding agency Viewpoint to redesign labels and cans for Velkopopovecky Kozel’s non-filtered range. 2-D graphic design on the cans was printed by Rexam.
Burton’s Biscuit Company has announced it is relaunching Wagon Wheels. The iconic biscuit brand has been a regular at teatime and in the playground since 1948. Bloom were appointed following a strategic pitch in June 2011. The aim of the relaunch was to give the brand an identity that is relevant to a new generation of British kids.
PepsiCo is relaunching Planet Lunch, the lunchbox brand, with new packaging by Bloom. Planet Lunch gives mums an easy way to fill the daily lunchbox with healthy food their kids will love. The range of fruit bars, fruit squeezers and bread bites are all 100% natural and combine child-friendly flavours and textures with health benefits like fibre and 5-a-day.
You are welcome to share your thoughts on this article written by Max Spiegelberg, Brand Director at Bloom
You may have spotted Ella Valentine’s Baking Eggs on the shelves, currently being rolled out across the UK supermarkets nationwide. At £1.29 for half a dozen, they are cheaper than most branded equivalents but these are not value eggs. The brand is specifically targeting the growing trend in home baking. Tapping into the popularity of programs like The Great British Bake-Off, Stonegate, the brand owner, is hoping to encourage consumers to buy multiple eggs for different purposes. Naysayers may doubt that the idea will take off, but this is only one of a number of interesting innovations to come out of the seemingly unglamorous egg market.