Diet Coke

Сoca-Cola Great Britain Launches New Pocket Size 375ml Bottle

Coca-Cola Great Britain is launching a brand new pack size across the MyCoke trilogy, Coca-Cola, Diet Coke and Coke Zero. The pocket size 375ml PlantBottle™ plastic bottle represents the brand’s first new on-the-go pack size launch in almost 20 years and will be supported by an extensive outdoor and POS campaign. Due to be rolled out across Great Britain and three other European markets this spring, the launch follows a significant consumer research project into how people consume their drinks while on-the-go.

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Jean Paul Gaultier Becomes Diet Coke’s New Creative Director

Coca-Cola is continuing its collaboration with fashion designer stardom, but the new project is not limited to just another fashion bottle or packaging. Diet Coke teamed up with Jean Paul Gaultier, who has become the brand’s new creative director, to produce a series of products, which include online content, European advertising campaigns, retail concepts and yes, a collection of Diet Coke—all of them to be unveiled throughout the year of 2012.

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Diet Coke Wants Women to ‘Get Glam’

Diet Coke, the beverage brand targeted at women, is rolling out a new phase of its ‘Love it Light’ campaign, featuring the famous puppets—the marketing effort was kicked off in the UK on January 9, and will roll out in seven European countries in the coming weeks. As part of the campaign, developed by Mother London, the brand released new humorous adverts and launched a Facebook application, which helps female consumers ‘get glam.’

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Diet Coke Is Showing How to Burn One Calorie

Diet Coke is showing Australian women a number of great ways to burn the one calorie they get by consuming two 200 ml serving of the drink (each of them has 0.5 calorie). On the heels of a hugely successful ‘Share a Coke’ campaign launched in fall to help people reconnect with their friends by personalizing cans and sharing virtual versions of the packaging (it’s still running), the Diet Coke brand is rolling out a new promotion entitled ‘One Calorie Burnt in a Moment’ targeted at women.

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Coca-Cola: Journey to the Roots of Brand Identity

While one of the biggest brands of the world is celebrating its 125th anniversary, we’ll let ourselves sneak into the past and observe how it has evolved throughout its history spanning for more than a century and how through visual communication with all kinds of consumers around the globe it has created its face to become what it is now. The second most widely understood term in the world, after “okay”, a bottle whose shape can be unmistakably recognized in the darkness or even if broken, and ultimate sponsor of Olympic games since 1896, not to mention, a symbol of the USA and undeniable ingredient in McDonald’s menu…

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