New Diet Coke Limited Edition: With Love from Karl Lagerfeld

Karl Lagerfeld designed yet another bottle of his favorite Diet Cola and put his signature stamp on it turning the Coke bottle into a fashion accessory. The designer, artist and photographer of Chanel has created three design variations for the new ‘Love it Light’ campaign featuring utterly new glamorous color scheme for Coke—black, white, and pink.


Image: www.stylefrizz.com

The glamorous bottles will be available as Limited Collection sold in a prism-shaped collector box designed by Karl Lagerfeld as well as individually. They are slated to hit stores in June, 2011.

Karl Lagerfeld, aside from his invaluable contribution to fashion, is also known as a great fan of Diet Coke. Back in 2001, he wowed the audience of one of the fashion events by showing the tremendous results of his diet, during which he only ate stewed vegetables and drank Diet Coke—and eventually lost 90 pounds.

“I love this bottle but it’s time for a new one. Actually I want to do three bottles,” he said referring to his first collaboration with Coca-Cola in 2010.

“I loved what we did last year but I will love 2011 even more. I’m delighted about this collaboration.”

“It’s exciting for me because I love the idea and as everybody knows, I drink Diet Coke and nothing else, night and day. It was pure pleasure to do a campaign with people I like and for a product I love,” he added