IKEA has announced the launch of the IKEA TV—a LED TV integrated into furniture. Named Uppleva, what means experience in Swedish, the device consists of a TV screen, a sound system with bass speakers, an internet connection and CD, DVD and Blu-ray players made by Chinese manufacturer TCL.
domestic electrical appliances
As the first step in building long term consumer engagement, Philips Male Grooming has launched a through the line campaign to inspire and enable men to ‘Express Yourself Every Day’. The campaign by DDB London, Tribal, One Voice, Carat, IRIS and Philips aims to help male consumers (25+ years old) realize that self-expression can be something they do every day—from the way they walk, to the job they do, to the way they shave and groom. Real guys that change mundane aspects of their daily routine into an opportunity for self-expression are at the heart of the emotionally-led campaign, which is set to break the conventions of the traditionally conservative and predictable male grooming category that has sold men on the clean shaven look for the past 30 years.
Electrolux will open The Cube, an original dining concept in Milan on December 19. The concept is a celebration of Electrolux Professional Heritage as well as of Scandinavian design and gastronomy trends which inspires the company. Untill April 26, 2012, Milanese and guests will be able to enjoy great food and views attending The Cube.