Electrolux will open The Cube, an original dining concept in Milan on December 19. The concept is a celebration of Electrolux Professional Heritage as well as of Scandinavian design and gastronomy trends which inspires the company. Untill April 26, 2012, Milanese and guests will be able to enjoy great food and views attending The Cube.
Photo: The Cube’s interior, by Electrolux
The Cube brings together some of the best chefs in Italy that will offer guests an outstanding gastronomic experience set against the backdrop of the Piazza del Duomo.
“The Cube by Electrolux offers guests a wonderful, exclusive food experience.” says Olivia Kaye, Experiential Manager Electrolux “Whilst guests enjoy the evening, we also give them the opportunity to interact and learn from some of the best chefs working today, who are supported by Electrolux with our professional appliances. By sharing the professional shortcuts Electrolux have picked up through our presence in 50% of the world’s Michelin Starred restaurants, we want to show people it doesn’t have to be difficult or expensive to create great experiences at home.”
Seats are released every Monday at 9 am CET to allow for reservations three weeks in advance. The set lunch costs €200 and dinner €250 (including drinks).
The Cube was designed by Milanese architectural practice Park Associati. The construction uses white color and is covered with a white laser-cut aluminum skin. Wood floor and a carpet add more cosiness to the atmosphere. The carpet comes from the portfolio of Swedish carpet manufacturer Kasthall and the furniture both within and on the external platforms of the cube will also be inspired by Scandinavian design.
The Cube by Electrolux will appear in several European cities throughout 2012. The concept is developed using innovative, environmentally friendly technology that ensures reduced energy consumption and is 100% recyclable. The structure uses Electrolux’s most energy-efficient professional and home appliances including induction hobs that actually provide between 20-40% energy savings compared to traditional electric and gas alternatives.. To lower energy consumption, each Cube is designed to be used with its own wind turbine and hydrogen fuel cell generator.
Photo: The Cube by night, by Electrolux
