P&G‘s Future Friendly announced it has expanded its signature partnership with the National Geographic Society through the launch of an integrated in-school conservation education program called Find Your Footprint. Developed to inspire students, families and schools to monitor and reduce their environmental footprint this school year, the multimedia program focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest.
ecology
The Body Shop cosmetics brand has launched its new Rainforest Hair Care collection, which contains only organic ingredients and is totally safe for the hair of any type. The range has already appeared both online and in retail chain, bringing unique product to the consumers, who strive for naturalness in everything which relates to the beauty products they buy.
By Bertrand Chovet, Managing Director & Partner at Interbrand, Paris
These thoughts were initially presented at Green Unplugged: Communicating Sustainability in London, June 7th.
As brands continue to recognize the positive impact that sustainability has on long-term brand value, they’ve been taking action to reduce waste.