
Evian has launched an original campaign to bring an Alpine experience to consumers in London. The interactive project is taking place on London's South Bank.Consumers can apply for a 45-minute slot within a specially designed container planted on the South Bank, to...
12 January 2012

From July 19 to August 16, Chicago saw evian transform their brilliant 'Baby Inside' TV advert into an interactive outdoor experience with an unexpected twist.
13 September 2011

evian has partnered with French fashion house Courrèges to release a new limited-edition bottle.
8 September 2011

Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the...
19 April 2011

Today Danone Waters of America unveiled the re-designed classic 1.5L evian bottle. According to the official press announcement, the new bottle is made of up to 50 % recycled-PET, remains 100 percent recyclable and is manufactured using 11% less plastic to weigh...
16 March 2011

evian® is starting a movement to make 2011 the year to finally write that edgy novel, finish a triathlon, whip up a new dish in the kitchen, or master the downward dog. No matter the goal, from daring feats to simple accomplishments, a little motivation will go a long way....
3 January 2011

evian® Natural Spring Water has partnered with world-renowned fashion icon Issey Miyake, known for his...
22 September 2010

Almost a year has passed since the young stars of the popular Evian's roller baby viral video rose to the top of YouTube charts in late 2009, and now they are back. The skates have come off, their bodies are plastered on t-shirts...
9 August 2010

Evian is coming back with its tees featuring babies' bodies—now the funny clothes is available not only for models of the “Live Young. Baby Inside” campaign, but for everyone, who wants it. Continuing the project,...
22 July 2010

French water Evian has unveiled a new bottle, which was developed by the leading glass packaging producer IO and Danone, the parent company of the brand. The launch is dedicated to the “Live Young”...
14 June 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
