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Facebook has partnered with Gamesys, an independent gaming company to launch a new branch on its platform. Now users in Britain who are at least 18 can play Bingo on Facebook and the company will pay winners real money.

Doritos has created a new digital campaign that is set to pull out young people from the virtual world and bring them together on a party.

Diesel has entered the zone of video games by teaming up with The Sims owned by Electronic Arts Inc. to add a touch of its legendary style to a virtual gaming space. The clothing and furniture items from Diesel’s 2012 Spring/Summer collection were taken into the world of The Sims—now, gamers can choose apparel and home décor pieces to make the life of characters brighter and more stylish. The Sims 3 Diesel Stuff Pack new catalogue features items from Diesel and its younger lifestyle brand 55DSL as well as the home furnishings line, allowing to create unique looks and interiors within the gaming space.

Nike and Microsoft unveiled the result of their partnership, ‘Nike+ Kinect Training’ for Kinect for Xbox 360.

AXE’s promotional activities traditionally revolve around major interests of young men—hot girls, dating without any responsibilities and the...

To support the upcoming movie Battleship, Coke Zero has rolled out a free online game called Battle for Everything. Initially, the movie was inspired by a game, so Coke used the idea to make a digital circle.

7UP has teamed up with ‘Survivor: One World,’ the 24th season of the Emmy-award winning reality series and to mark its partnership announced a contest. Fans are invited to take part in it for a chance to win an adventure with their own tribe.

Friskies, the brand known for inventing a cat gaming category, introduces the first duel-species tablet game called ‘You vs. Cat’ for iPad. The duel-species concept means that the game is designed for two players—a human and a cat.