popular Consumer Insight
Veganism, which can be called a religion rather than a trend, in strength and speed of its spread is comparable to a storm. Paradoxically, the country that has become an epicenter of wild global changes is rational Germany.
Any global fan of the brand can submit his or her own variant by October 13th.
The multi-channel campaign includes TV and online spots, digital content, display ads, social media activation and retail marketing strategy, and will roll out across seven European markets as well as in China.
The project, developed by Ogilvy & Mather Berlin, was designed to impress the passers-by with a resized version of a traditional kiosk.
Hyundai is rolling out a new campaign that is focused on the sources of inspiration, in diverse fields.
Once again IKEA has demonstrated its unique talent to save space without compromising on the contents.
Only one “freshly renamed” Klaus-Heidi with a Swedish passport will get a chance to become a Berliner at the company's expense.
Diageo is rolling out a new online campaign across Europe to demonstrate how ridiculous drunk people may look.