latest in Gillette

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  Gillette Exploring Male Below-the-Neck Grooming in the "What Women Want" U.S. Campaign

  Advertising  Mar 26, 2013

  Gillette is focusing on women’s preferences towards chest hair styles in the brand’s new U.S. campaign for the Fusion ProGlide Styler. The promotion taglined “What Women Want” highlights three most common men’s below-the-neck grooming and briefly explains how to create them using the trimmer-razor hybrid, released in 2012 as a result of collaboration between Gillette and Braun. The promotion includes the “Get the Look Women Want” commercial by BBDO New York, which is already available on the brand’s YouTube channel. The push launches broadly across print, TV and online starting April 1.

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  Gillette Launches the Capture Your Mo' Activation to Support Movember

  Marketing  Nov 6, 2012

  Gillette is celebrating men’s pride, moustache or Mo’s, by launching a new activation dedicated to male’s facial hair. November is the month to raise awareness of very important issue of men’s health and prostate cancer, and big brands along with other related organizations launch campaigns revolving around the Movember (Mo+November). As part of the national US program, Gillette is launching the eMO’gency Styler Tour, “a quest to help men master their most stylish Mo’s,” and launches a tab on its Facebook page, inviting male audience to discover more facial hair styles and contribute to the good cause.

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  P&G Marks the New NFL Season with an Online Platform for Fans

  News  Oct 11, 2012

  Procter & Gamble celebrates the fourth year its official sponsorship of the National Football League (NFL) by launching an online platform called Fan-cestry.

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  Gillette Running the ‘My City is My Gym' Campaign for Its Odor Shield Products

  Marketing  Oct 5, 2012

  P&G’s Gillette has kicked off its ‘My City is My Gym’ campaign promoting the Odor Shield Anti-perspirant/Deodorant and inviting men to try it out while exercising outdoors.

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  P&G Supports Paralympic Games with a Grant and a Marketing Campaign

  Marketing  Aug 29, 2012

  A Worldwide Olympic Partner Procter & Gamble has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities. This is a part of the company’s support of the Paralympic Games and the grant is donated to the United States Olympic Committee’s (USOC) P&G Team USA Youth Sports Fund.

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  Gillette Pushes Its ‘Great Start’ Olympic Campaign to the Walls

  Advertising  Jul 25, 2012

  Gillette takes its Olympic message to the walls. The male grooming brands launched an outdoor promotion as part of its ‘Great Start’ Olympic campaign, created by Abbott Mead Vickers BBDO, in the UK a few days ahead of the launch of the long-awaited sport event. Now, three tower blocks in Stratford overlooking the Olympic Park got giant and impressive visuals featuring the brand’s ambassadors Sir Chris Hoy, Liam Tancock and Tyson Gay within their sport activity.

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  Gillette Celebrates the Father's Day and Continues Its 'Get Ready' Campaign

  News  Jun 13, 2012

  P&G’s Gillette has rolled out an Olympics TV ad campaign that uses different Olympic athletes in each region in the UK. The ad features Gillette brand ambassador Roger Federer and P&G’s Team GB brand ambassadors Liam Tancock. The ad is replacing the P&G’s ‘mum campaign’ for two weeks addressing dads instead in front of the Father’s Day.

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  Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men

  Opinion  Apr 12, 2012

  With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.