Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men

With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.

Kathy Oneto, Anthem Worldwide

12 April 2012

Venus and Olay Rolling out a New Razor

P&G USA's brands Gillette Venus and Olay have teamed up to introduce a new premium standard in shaving, the new Gillette Venus & Olay razor. Venus provides the new product with its five-blade technology, while Olay helps to avoid skin...

9 February 2012

Gillette Taps Three ‘Masters of Style’ to Promote the Gillette Fusion ProGlide Styler

The male international grooming brand Gillette celebrates diversity of facial hair styles by launching a new campaign, featuring three...

19 January 2012

Why FMCG Brands Should Take Inspiration from the Toys!

Christmas is coming, and of course brand owners have started planning as early as possible for the consumer season. With economic pressures and financial speculation still omnipresent, many brands are probably looking at this year's traditional prime-sales period with a boom or bust mentality.

Darren Foley, Pearlfisher

11 November 2011

P&G Rolls out the First Corporate Brand Marketing Campaign in Australia and New Zealand

P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline 'Touching lives, improving life' P&G will promote its corporate image on a variety of its brands.

11 November 2011

P&G Launched Six New Facebook Stores

Procter & Gamble is going to develop e-commerce and has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.

16 June 2011

Reality Shows in Brands’ Reality

Now, with AR being probably the most powerful advertising tool in the set of ‘reality' features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can...

26 April 2011

Gillette Venus Encourages Facebook Community to 'Get Daring'

Gillette Venus has launched a lovely activity on Facebook revolving around the ‘daring’ theme. The brand encourages women all around the globe to commit to doing nice things every day...

7 April 2011

Favourite vs. Favourite: Clashes Arranged by Brands

Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...

4 April 2011