Venus and Olay Rolling out a New Razor
P&G USA's brands Gillette Venus and Olay have teamed up to introduce a new premium standard in shaving, the new Gillette Venus & Olay razor. Venus provides the new product with its five-blade technology, while Olay helps to avoid skin...
9 February 2012
Gillette Taps Three ‘Masters of Style’ to Promote the Gillette Fusion ProGlide Styler
The male international grooming brand Gillette celebrates diversity of facial hair styles by launching a new campaign, featuring three...
19 January 2012
Why FMCG Brands Should Take Inspiration from the Toys!
Christmas is coming, and of course brand owners have started planning as early as possible for the consumer season. With economic pressures and financial speculation still omnipresent, many brands are probably looking at this year's traditional prime-sales period with a boom or bust mentality.
11 November 2011
P&G Rolls out the First Corporate Brand Marketing Campaign in Australia and New Zealand
P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline 'Touching lives, improving life' P&G will promote its corporate image on a variety of its brands.
11 November 2011
P&G Launched Six New Facebook Stores
Procter & Gamble is going to develop e-commerce and has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.
16 June 2011
Reality Shows in Brands’ Reality
Now, with AR being probably the most powerful advertising tool in the set of ‘reality' features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can...
26 April 2011
Gillette Venus Encourages Facebook Community to 'Get Daring'
Gillette Venus has launched a lovely activity on Facebook revolving around the ‘daring’ theme. The brand encourages women all around the globe to commit to doing nice things every day...
7 April 2011
Favourite vs. Favourite: Clashes Arranged by Brands
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also...
4 April 2011
Gillette Venus Announces Jennifer Lopez as First-Ever Global Ambassador
Music icon, actress, designer, philanthropist Jennifer Lopez, the ultimate modern goddess, became the one and only Venus Goddess. As the brand’s first-ever global ambassador, she’ll inspire women around the world to “reveal the goddess in you,” which...
4 February 2011
P&G is Hiring Male Celebrity Sportsmen from Both Sides of Atlantic to Promote Gillette Fusion ProGlide
Gillette, a brand owned by P&G, is taking the next step in its promotional campaign for its products, namely Fusion ProGlide. After the series of TV commericals starring Thierry Henry and Roger Federer that brought even more success to both...
17 January 2011
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