The company now operates nearly 1.5 million solar-powered freezers made of recycled materials that consume less energy, reduce the load on power grid and minimize greenhouse emissions from refrigeration that commit to global warming.
Magnum is inviting its fans to make a customized ice-cream using its newly launched mobile web app, developed by Karmarama.
The project development includes full range of services varying from brand strategy, positioning, naming & tone of voice, packaging design, visual identity system to copywriting and brand activation elements.
Berge Farell, the South African brand and design specialist, has redesigned the packaging for Unilever-owned ice cream brand Carte D'or for selected European markets, following an international pitch. Photo: Berge Farrell's design for Carte D’Or: Spagnola affogato all'amarena The transparent packaging showcases the delicious content in a contemporary, bold and graphically appealing presentation. Photo:
Nestlé is working on improving its ice cream. The company scientists have been collaborating with the Institute for Snow and Avalanche Research in Switzerland (SLF) to examine the microscopic ice crystals found in both snow and ice cream. They used the same specialized technology avalanche experts use to study snow.
Tesco has teamed up with RSPB to roll out an ecology campaign that is aimed to raise £1 million for the rainforest protection.
Ben & Jerry’s company has announced a competition for socially responsible European entrepreneurs. The Join Our Core contest encourages them to put their business ideas forward for the chance to get a €10,000 cash prize, mentoring and make their names appear on tubs of Ben & Jerry’s ice cream.
Magnum can be proud of its rich advertising background—last year, the brand released a gorgeous spot by Brian Singer featuring Benicio del Toro, at this year’s Tribeca Film Festival it presented a series of vignettes created by Karl Lagerfeld, and now Unilever Canada is one the lookout for Magnum heir in its new advertising push. The campaign developed by Ogilvy & Mather to promote the ice cream's six-flavour range launching in Canada this month, was kicked on the dedicated website and Facebook page.