Heart Research UK has offered an alternative way to discard unwanted and disturbing memories about the past relationships. Ahead of Valentine’s Day, the organization launched an unconventional auction, #InstaHeartAuction, where people could trade the stuff their “exes” gave them in the times of romance.

Instagram has announced a release of a book to teach brands about the secrets of captivating imagery. The Instagram Handbook for Brands will feature successful stories of major labels that have managed to reach their audiences with quality relevant images. The social platform hopes that SMM specialists will use these wisdoms to leverage the power of a simple photo for their businesses.

Using the same technique as behind the Coca-Cola’s “Wearable movie,” Lexus has recently produced a promotional video for its new 2014 Lexus IS F SPORT out of users’ Instagram photos. To make the so-called LexusInstafilm possible, over 200 Instagramers were invited to a “WorldwideInstameet” at Angel Stadium in Anaheim, Calif.