Intel Corporation has announced collaboration with HSN, Kraft Foods and Macy’s to deliver a series of new retail solutions that will provide shoppers with more relevant and entertaining experience.
Intel
Intel is launching its new music related global effort entitled the Ultrabook Project as part of its collaboration with will.i.am, Intel’s director of creative innovation and a member of The Black Eyed Peas. The artist, who joined the company in early 2011, is embarking on a 12-month and 12-city world tour, which will start in Mexico City in the end of January and will result in a bunch of music collaborations.
Yahoo and Toyota have rolled out a new interactive ad format for Toyota Prius, called the ‘living ad.’ The new format of the ads designed to provide iPad users with an immersive experience of the new Prius range. The ads include photography and sequenced videos that use the device’s accelerometer and large canvas and due to it appear to be moving. This campaign follows the successful ‘Prius Goes Plural’ campaign.
Intel is known for its strong tie-up with smart art—the brand supports a plethora of projects to help aspiring creators express themselves through technology and adds an artistic twist to its own marketing initiatives. Earlier this year, the technological giant has teamed up with Amsterdam Worldwide to launch a campaign of several short films promoting the second generation Intel Core Processor family. Since January 2011, the brand has unveiled a series of short videos—‘Batik Fractal,’ ‘The Sartorialist’ and ‘Kitty & Lala’ to name but a few—to highlight the important role technology plays in a human life and tell now it blends with diverse traditions around the globe. Now, the tech giant presents another installment in the series, putting a new country and its culture into the spotlight.
Coca-Cola (#1) takes the lead in Interbrand‘s 2011 Best Global Brands report for the 12th consecutive year. Another brand leader is Apple (#8). With a brand value that increased a staggering 58 percent, Apple is this year’s top riser and, for the first time, it sits amongst the top 10 brands listed in Interbrand’s report (see the full list of brands below).