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The agency's task was to create a visually distinctive look and feel for Jameson Bitters, whilst ensuring we complement, respect and become a great companion to the Jameson master brand.
Again, Jameson in collaboration with Empire UK organise an international competition for the young amateur film directors.
Pernod Richard’s Irish whiskey brand Jameson has rolled out a new limited edition bottle that celebrates some of the world’s most exciting cities and its best bars providing a short guide for visitors.
Irish whisky brand Jameson is to activate a huge celebration on St Patrick’s Day, March 17. Unlike beer brand Guinness, it is not going to set any records, but is determined to make it really big by encouraging global public celebrate the holiday in Irish style.
Jameson, one of the biggest fans of cinema in the world of alcohol brands, is offering its consumers once-in-a-lifetime opportunity to collaborate with a Hollywood celebrity on a short movie. The brand, which has presented a bunch of initiatives related to the world of cinema (Jameson Short Film Award and John Jameson Production are just a few of them), is now inviting emerging filmmakers to visit its Jameson First Shot website and enter the competition for a chance to get Kevin Spacey cast in a short film, based on their script and directed by them.
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.
Jameson Irish Whiskey celebrated St. Patrick's Day on March 17 with a variety online and offline events. The latter included a global party that was broadcast online. The party took place in 18 different locations across the world, including Dublin, Sofia, Johannesburg, London, Montreal, Berlin, and Astana and featured video streaming from the key venues.
Jameson, the world’s leading Irish Whiskey, has launched a new Signature Selection twin pack exclusively to travel retail consumers that contains one bottle of Jameson (50cl), and one bottle of Jameson Signature Reserve (50cl).