latest in JWT

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  Ford Australia Boldly Suggests Its EcoBoost Engine in the List of the World's Greatest Inventions

  Advertising  Apr 17, 2013

  The new promotion “Believers” encourages mindful drivers to turn to this groundbreaking solution, no matter what doubters say.

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  JWT Spotlights 10 Trends for 2013

  Trends  Dec 5, 2012

  The latest annual JWTIntelligence's research forecasts that in 2013 we'll live in The Super Stress Era of technological dominance, surrounded by Intelligent Objects.

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  Kit Kat Went to Space before Felix Baumgartner Did

  Marketing  Oct 16, 2012

  Nestlé’s brand Kit Kat that has recently celebrated its 77^th anniversary supported the Felix Baungartner’s jump from the edge of space by a fun campaign designed with JWT.

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  Macy's Brings Together All Stars in Its Sitcom-styled Fall Campaign

  Marketing  Sep 11, 2012

  Macy’s turns its fall advertising campaign into a sitcom series in which the retailer will explain customers ‘What’s in store?’ in a fun way.

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  Macy's Brings ‘Yes,Virginia the Musical’ to Schools

  Marketing  Aug 22, 2012

  Macy’s department store chain has started developing a musical for schools around the USA. The brand that has been devoted to Broadway for years now brings ‘Yes,Virginia the Musical’ to classes aiming to educate and entertain students. 

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  4 Major Ways Mobile Will Change Our Lives

  Review  Apr 3, 2012

  The technology is now getting integrated into our lives at a tremendous speed, so to be fully ready to what this can bring to us and not get lost among all these new services and gadgets, we should closely monitor new developments and be ready for upcoming innovations.

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  The United States Introduces 'Brand USA' to Welcome World Visitors

  News  Nov 10, 2011

  The organization responsible for marketing the United States to world visitors unveiled ‘Brand USA,’ America's first-ever global consumer brand. Formerly known as the Corporation for Travel Promotion, but now doing business as Brand USA Inc., the group introduced its global brand positioning and strategy before an international audience of travel professionals and destinations in London. The creation of America's new global brand is the first critical step in the development of the nation's first unified marketing effort. Brand USA Inc. will launch their first official advertising and marketing campaign in the spring of 2012 to invite world guests to visit America for leisure, business and scholarly purposes.

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  Unilever's LUX Enters the Farmville Chinese with ‘LUX Fantastical Manor’

  News  Jul 25, 2011

  On July 20, Unilever’s LUX brand expanded boundaries of common marketing strategies and entered the gaming area. The brand signed an agreement with Farmville Chinese and launched a limited-edition event called, ‘LUX Fantastical Manor.’