Everyone from Sports bodies to Academics, Journalists and Politicians, began the scramble to draw meaningful lessons from the universally acclaimed games, that can be applied not just to sport, but to aspects of our lives well beyond.
Simon Cohen, SCG London's Creative Director, argues on strong points of the London Olympics 2012 identity and compares it with the Sochi Olympics 2012 identity for the upcoming winter Games in Russia.
The agency was appointed to the role by the London Organising Committee for the Olympic Games back in May 2009.
The British car brand has rolled out three bold promotional projects—one in Moscow and two in London.
McDonald’s UK’s ‘We All Make The Games’ launched in June is gaining momentum. The £10 million advertising campaign uses all media channels to celebrate the London 2012 Olympic and Paralympic Games and its participants.
British Airways invites UK fans to contribute to the Olympic Games using the hashtag #HomeAdvantage.
Volkswagen has launched one of the greatest Olympic-themed projects this summer—the auto brand, which recently created Fanwagen based on Facebook likes, unveiled a totally unique and hilarious car powered by sport fan screams. The manufacturer launched the Up! Holland Up! project,which encouraged the Netherlands teams fans to win tickets to the London event by screaming out loud in a weird car 100-meter cheer race, in which the Volkswagen car were running on noise the fans create inside the vehicle.
Nike continues running its 78 exhibit launched on May 30, 2010 as part of the celebration of its birthday when Blue Ribbon Sports company became Nike Inc. Now it is available online. In 2010, Nike tapped London-based designer Paul Jenkins to curate the works of 78 famed international creatives who reimagined Nike shoes in different ways.
