Magnum is inviting its fans to make a customized ice-cream using its newly launched mobile web app, developed by Karmarama.
Magnum is continuing is successful Pleasure Hunt series of online games with the latest installment, the fourth in a row, that pays tribute to the brand’s 25th anniversary.
The project comes as part of the Magnum’s 25th anniversary celebrations.
Tesco has teamed up with RSPB to roll out an ecology campaign that is aimed to raise £1 million for the rainforest protection.
Unilever has launched a its corporate-branded Facebook page to communicate directly with the UK consumers on its key brands and get feedback on initiatives.
Magnum can be proud of its rich advertising background—last year, the brand released a gorgeous spot by Brian Singer featuring Benicio del Toro, at this year’s Tribeca Film Festival it presented a series of vignettes created by Karl Lagerfeld, and now Unilever Canada is one the lookout for Magnum heir in its new advertising push. The campaign developed by Ogilvy & Mather to promote the ice cream's six-flavour range launching in Canada this month, was kicked on the dedicated website and Facebook page.
Usually, brands put the focus on positive things while promoting its products, but sometimes they decide to forget about sweet things and dare to come close to the line, which divides the gritty criminal world and the life of model citizens—of course, only in advertising, not when doing business. Humorous or ironical advertising campaigns featuring robbers, spies, thieves, corsairs, undercover agents, peace-breakers and all sorts of baddies (barring cruel dictators) as well as their victims are showcased in this review.
April 21 will be a night of super-premium premieres as the red carpet rolls out during the Tribeca Film Festival (April 20—May 1) for the debut...