When travelling around the world people aspire to see the world at its finest: watch sightseeing, visit beautiful places and simply enjoy their holiday. But some of them mix business with pleasure. While covering kilometres the travelling doctors offer their help to everybody in need absolutely free.
The survey by Aesop asked the participants to rate 40 brands of over-the-counter remedies against ten criteria, such as: memorability, level of engagement, authenticity, ability of a brand "to create their own world," etc.
The new look "emphasizing premium credentials" of the product will be launched in the Russian market.
The goal of the initiative is “increasing the lifespan of people born 20 years ago by as much as 100 years.”
The Lifesaver application simulates emergency situations in interactive life-action films to educate people on what they should do to save life of someone who is chocking or has a cardiac arrest.
There hardly can be found a health-related occasion with a bigger resonance across the globe than World AIDS Day, December 1.
The aim was to highlight the advanced attributes of the product and make it more appealing to its target market -- adults aged 40+.
When it comes to major sports competitions, the anti-doping issue emerges among other problems. The GlaxoSmithKline company, the Official Laboratory Services Provider for the London 2012 Olympic and Paralympic Games, launched a campaign highlighting the importance of anti-doping science, which helps make the Games as fair and clean as possible. The manufacturer has launched a campaign in the UK revolving around the important role of anti-doping researches and highlighting its role in such studies during the sportive event.