IKEA is making kitchens the center of the home universe in the new piece of the “Wonderful Everyday” campaign, launched in early 2014.
The first installment of the campaign encourages customers to switch from regular light bulbs to energy- and cost-efficient LEDs.
The campaign aims to draw a new picture of what feminism is, without any labels.
IKEA is exploring the theme of smart interiors for tiny homes in its latest campaign, “Make Small Spaces Big,” in the UK and Ireland.
IKEA UK is unveiling a new phase of the last year's campaign focused on outdoor living solutions. The new chapter of the promotion, “Make more of your garden,” is inspiring consumers to treat and furnish their garden spaces just like any room inside the house. The major element of the latest installment is a surrealistic “thriller” music film that narrates a story of a battle between a typical English family and mischievous garden gnomes.
The lager brand Stella Artois, which has a strong emotional connection with the cinema world, launched its new ad during the live broadcast of the Oscars on Sunday. The advert titled “The Artist,” which has nothing in common with the silent movie under the same name, celebrates the craftsmanship behind each glass of the beer.
Acer has tapped Megan Fox for its new film promoting the Acer Aspire S7 Ultrabook inspired by Intel. The brand decided to leverage the celebrity’s love for dolphins and made this passion the theme of the new 1:30 film.
IKEA, which has been helping consumers across the globe create simple and comfortable interiors, is launching a new campaign in the UK, which is focused not on the products but on activities which take place at home. The new campaign, developed by Mother, will launch on October 20 to draw Brits’ attentions to their home as the center of their family life, and will tel how IKEA can help improve it.