Nielsen has proved ineffectiveness of most trade promotions in FMCG

According to a three-year (2012-2014) study conducted by Nielsen, 59% of all trade promotions in FMCG categories don’t break even—and the situation is getting worse year by year.

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Global consumer confidence rises in Q1 of 2015, Nielsen reports

The research firm Nielsen has revealed the latest report on Consumer Confidence index in the first quarter of 2015. The confidence—i.e. consumers’ optimism and willingness to spend more—has risen 1.0 from the Q4 of 2014 globally and reached 97 (where 100 is a neutral baseline point).

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How global consumption of video content has evolved: The Nielsen Global Digital Landscape Survey 2015

Ubiquitous connectivity has become the new norm of life—at least in the developed countries where the average level of Internet penetration is over 80%. In a new annual Global Digital Landscape study aimed to explore new digital habits and behaviours, the Nielsen team has surveyed 30,000 adults from 60 countries throughout Europe, North America, Latin America, Asia-Pacific and the Middle East.

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Women are 7% more «socially minded» than men in regard to human-focused causes, Nielsen finds

A recent global consumer survey from Nielsen shows that, on average, 55% of the respondents are ready to pay premium price for products and services from socially and environmentally responsible companies. This is a 5% increase since 2013, when a previous study of this kind was conducted.

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Native ads receive 52% more visual focus than banners on mobile, Nielsen’s neuroscience report shows

Nielsen has hired the US-based software and advertising automation company Sharethrough to conduct the one-of-its-kind neuroscience study on how smartphone […]

Nielsen has measured how pop music influences brand memorability

Just a week before the recent Grammy Awards, the global market research company Nielsen conducted a study on how highly acclaimed music impacts the effectiveness of the brand advertising, and also compiled two lists of top 10 ads featuring well-known songs—popular among the U.S. general public (age 18-49) and Millenials (18-34).

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UK’s share of online grocery in the e-commerce segment is the highest in Europe—at 4.4%

The international market research agency Nielsen has recently revealed its latest report on the trends in online grocery in Western Europe.

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60-70% of global consumers are “very positive” about private label products, Nielsen’s report shows

A decade ago seen as low-quality counterparts of branded products, now private labels have gained full trust and appreciation by global consumers, the latest Nielsen’s Global Survey of Private Label shows.

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76% of new FMCG products launched between 2011-2013 failed within a year, Nielsen “Breakthrough Innovation 2014” report finds

Researchers behind the Nielsen Breakthrough Innovation Report for Europe 2014 have analyzed 12,000 FMCG product launches across Western Europe and revealed the trend that about 66% of those products never reached the sales volume of 10,000 items, while 76% of those new launches never survived the first year of their marketing lifecycle.

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48% UK online shoppers migrated to Android mobile platform in 2014, Nielsen reports

Global research company Nielsen has found that over the last 12 month around 48% of online shoppers have switched from desktop and laptops platforms to mobile devices (Android data only).

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