H&M is rolling out a music initiative on the Asian market that sees the brand’s fashion catalogue working as a musical piece. The effort dubbed “Fashion Mixer,” developed by Ogilvy & Mather Advertising, Shanghai, allows consumers to turn apparel pieces into musical sounds and then mix them.
Coca-Cola wants to make use of every empty bottle with a new upcycling campaign developed by Ogilvy & Mather China. The idea of the “2nd Lives” effort is to show that used plastic bottles can do better than being another piece of trash—with a simple design twist, they can be turned into quite useful items.
American Express is rolling out a new program, Small Business Saturday initiative, in the UK to promote local brands, retailers and services, encouraging the consumers to shop locally. The credit card brand collaborated with the Ogilvy&Mather agency to deliver its message though a vibrant visual campaign that includes a TV advert, web promotions and prints.
As part of its “You Need To Hear This” ongoing campaign by Ogilvy & Mather London, Philips reveals an old school remixable Music Video Game online. To promote the Citiscape Headphones, the brand has revealed a digital ‘80s 16-bit style driving game that evolves into a video for the electronica band Swiss Lips’ new music piece, “Carolyn.” The effort has been developed to reach 18 to 24-year-old consumers and demonstrate them the “coolness” of the Philips Citiscape Headphones.
Philips has turned pub tables into iPods to support the brand’s new urban headphones campaign, “You Need to Hear This.” The ambient marketing project by Ogilvy & Mather London has been rolled out across bars in Eastern London, inviting consumers to enjoy specially selected music tracks from a uniquely designed table while sitting at it.
Coca-Cola gives a new spin to its “share the happiness” saga with a sharing can. Before, people could enjoy a bottle of Coke together over a pop-up dinner delivered by a track, they even could present Coke in a personalized packaging to their friends, but it was impossible to share a can. Now, people are able to do it.