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Today we publish the top 10 design works that caught our attention in March 2015.
This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.
Today we publish the best 11 design works released in January/February 2015.
Coca-Cola's advertising agency Ogilvy and Mather Paris has created a TV and digital ad with a fairy-tail narrative about the birth and evolution of the contour bottle.
Getting products to stand out is definitely harder than ever. It’s not just about great looking packs, but about ensuring that brands express their values more via packaging than ever before.
The digital world has already begun to take advantage of personalisation, using the blizzard of personal data generated by our online behaviour and shopping habits to create emails, ad placements, special offers and website experiences that are tailored to our specific needs and profile.
80% of the surveyed Millenial respondents consider sustainable packaging as an important factor of purchasing decision.
The range was relaunched with a new blend and “Cigars of Character” positioning developed by branding agency DewGibbons + Partners and ad agency Johnny Fearless.