The most important way of communicating the value and impact of design in business is by measuring its true effectiveness.
Starbucks is re-launching the Tribute Blend that was originally crafted back in 2011 to celebrate the brand’s 40th birthday.
The challenge was to capture the unique, sophisticated yet youthful identity of the fragrance with the contemporary graphics and an intuitive design.
The rebranding has been carried out by Family (and friends).
In addition to bringing old archived packaging designs back into the light, Nestlé has revived some vintage versions of much-loved UK brands.
Kleenex marks its 90th anniversary this year with a large-scale design project that involves collaboration with well-known style icon Isaac Mizrahi.
Trends in packaging fluctuate, reflecting what’s important to us as consumers. As we move out of recession, we want to feel special—that we can afford some of life’s little luxuries. We also demand more—more knowledge about the product (and packaging) that we buy and expectations that major brands and retailers are environmentally responsible.
From apps like Instagram, to brands like Soap and Glory, vintage is ‘in’ and brands have jumped on this bandwagon, embracing their histories to capture new audiences, along with reengaging the old.