Understanding the history of packaging provides insights into some modern day trends. In search of those insights, I went back to the origins of packaging—many hundreds of thousands of years, to the early hunter-gatherers.
Here is what we've spotted over the past week.
Today we are publishing the latest package design projects that landed in our editorial inbox during the past month.
There has been a recent trend for brand owners to focus on revitalising traditional British names and rekindle the consumers’ love for these favourites. Such activity couldn’t have come at a better time, with a recent Super Brands study showing that UK brands are also those that resonate most with the consumer.
The new product that comes in a nice box, featuring a pig in Reebok sneakers, celebrates the 2014 Reebok CrossFit Games, which launched last week.
Veuve Clicquot and 5.5 design studio have collaborated for a series of accessories that are inspired by the brand’s life philosophy and visual tradition.
In April, Stuart Chapman, the Associate Director of the design research agency The Big Picture, spoke at the inaugural Popsop Practicum event in Moscow about the role of research, specific methodologies and how design research is different from all other types of research. Back then, we made this interview with Stuart for the Russian journal Wtpack.ru. Now we publish it in English here.
Jonathan Ford of Pearlfisher comments on some rather controversial perspectives on the design business, popular in the Russian marketing circles.