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Six design works that have caught our eye this week.
Strategic positioning and packaging design were developed by Webb deVlam who had been in charge of the Bombay gins packaging for years.
Absolut Vodka is reviving its famous 'Colours' limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne.
100% recyclable plastic bottle and a fashion limited edition by Trussardi have been featured at the Expo Milano 2015.
Here are the five redesign projects for big brands released over the past week.
The new bottle has been launched in travel retail for $3,500; the global roll out is slated for September 2015.
How much we spend on life’s little luxuries has defined brand extensions in recent years, and nowhere is this more true than occasion or treat products, including Easter eggs.
Today we are publishing the latest package design projects that landed in our editorial inbox during the past month.