Coca-Cola's advertising agency Ogilvy and Mather Paris has created a TV and digital ad with a fairy-tail narrative about the birth and evolution of the contour bottle.
Getting products to stand out is definitely harder than ever. It’s not just about great looking packs, but about ensuring that brands express their values more via packaging than ever before.
The digital world has already begun to take advantage of personalisation, using the blizzard of personal data generated by our online behaviour and shopping habits to create emails, ad placements, special offers and website experiences that are tailored to our specific needs and profile.
80% of the surveyed Millenial respondents consider sustainable packaging as an important factor of purchasing decision.
The range was relaunched with a new blend and “Cigars of Character” positioning developed by branding agency DewGibbons + Partners and ad agency Johnny Fearless.
Today we publish the best 10 design works released this month.
We’ve compiled the list of 8 latest works by some leading UK (and US) design agencies released over the past two weeks.
We've compiled the list of 13 latest works by some leading UK design agencies released over the past month.