The circular economy, the alternative economic model that is pushing the tradition linear consumption schemes out of the picture now, is all about consuming wisely, giving back and saving more.
AEG has released a documentary, titled “The Next Black,” that focuses on the revolution in the apparel domain, new technology and innovative fabrics that drive the industry to the wholly new level.
Working in the area of sustainable communications I always seek new examples of responsible marketing. Although it has been just about two years since Patagonia's campaign, the speed of innovation and information already requires some newer and fresher solutions from marketers.
Patagonia is promoting its “buy less, wear for a longer time” philosophy ahead of the Christmas shopping frenzy.
Patagonia has been deeply engaged in the development of the common-style 5.5% ABV beer that is the first drinkable product created in collaboration with the outdoor gear brand.
The sportswear brand announced a new initiative, The Responsible Economy, on September 24, focused on a principle of seeing new in old.
Patagonia has set a new venture capital fund, $20 Million & Change, to support startups that share the company’s eco-focused philosophy.
Voting for one of the presidential candidates, people usually place economic, social or political programs on the top, but the environmental issue influences the picture of our future as well. The outdoor, surf and sport-related apparel manufacturer Patagonia, which focuses on ecology in most of its promotions, has launched a new campaign titled Vote the Environment, encouraging Americans to consider candidates' environmental records before voting in November.